GM/New York, Executive Vice President & Creative Director
Rob heads up our New York office and serves as agency-wide Creative Director. His experience with blue chip marketers spans numerous consumer categories, including food and beverage, spirits, toys and games, retail, personal care and consumer health.
A longtime proponent and practitioner of fully integrated PR, Rob has developed and led major campaigns with measureable impact. For Beam Worldwide’s Knob Creek brand, Rob spearheaded a program that turned a supply shortage into an opportunity to accelerate retail velocity. His work for ConAgra Foods’ Hebrew National turned brand loyal moms into evangelists and sampling agents, lifting critical summer season sales across key markets. When Italy’s leading premium coffee brand illy sought broader US distribution, Rob’s work helped persuade independent cafes to serve illy exclusively.
Prior to joining 360PR, Rob was Executive Vice President and Partner at Bratskeir & Company, a mid-size, NYC-based firm acquired by MDC Partners. Rob serves on the Council of PR Firms’ Agency Management Committee and as recreational parent chair at his children’s Greenwich Village elementary school.