CEO & Founder
Laura launched 360PR in 2001, after a career in global agencies and stints in corporate and non-profit. She’s a consumer brand marketer at the core and, over the past 25 years, has advised some of the most recognizable and trusted brands, helped grow entire categories and introduced new brands, products and services. Laura brings her special brand of energy to the agency and our clients every day. Under her leadership, the agency was a first-mover in social media and continues to innovate. Laura also created The 360PR MomSquad®, the agency’s proprietary network of influencer-moms.
Prior to launching 360PR, Laura was vice president of public relations for a division of Hasbro, Inc., working alongside sales and marketing on dozens of launches in the highly competitive consumer entertainment space. She worked agency-side in Boston and at two global PR firms in Washington, D.C., where she led high-profile consumer education campaigns for the dairy, snack food, bottled water and contact lens industries, as well as corporate clients such as P&G, Mobil and Dow.
Laura also served as director of marketing and public relations for a non-profit arts institution. She is member of The Board of Directors for The Council of PR Firms, and provides pro bono counsel to several non-profit organizations. Laura is a UMass alum and earned her Masters in Public Communication at American University in Washington, D.C.