Senior Vice President
Victoria leads 360PR’s food & beverage practice with a focus on products and services that promote healthy living. Since joining 360PR in 2008, she’s helped clients like Stonyfield Organic, Peapod by Stop & Shop, Allrecipes, Ball® canning and Balance Bar broaden their base – paving the way for new routes for Peapod’s grocery delivery, building brand ambassadors for Stonyfield, and reinvigorating and launching new products for Balance Bar, Kretschmer and Krusteaz, among other snack and food brands.
Under her leadership, 360PR campaigns for clients like the Ball brand have been recognized as the PR industry’s very best and have delivered tangible sales outcomes. Victoria recently spoke about how brands and bloggers can work better together at the Healthy Living Summit. She has one hand on the pulse of the most pervasive consumer trends presenting both challenges and opportunities for food and beverage marketers today and her other hand on her Rolodex of influencers, which includes thought-leading press, bloggers, chefs, nutritionists, allergists and more conversation-makers.
Prior to 360PR, Victoria was on the PR team at Mullen, working with Panera Bread, Match.com and Olympus Cameras. She also worked at Conventures, a leading event management firm, where she managed publicity for high-profile events such as the Susan G. Komen Race for the Cure and Sail Boston. Victoria is, amazingly, a mother to three young children, bringing that all-important healthy (and busy!) mom perspective to brands in her portfolio.