Driving Engagement: Stonyfield, Life is good and LoJack Share Social Media Strategies

PRSA Boston’s Social Media Summit

Recently, several of us from the agency attended PRSA Boston’s Social Media Summit at Bentley University. The summit was brimming with attendees who helped peak the event’s Twitter hashtag to the nation’s second-highest trending topic. 360PR’s Director of Digital Strategy and Creative Services Kyle Bishop led the Driving Engagement panel, with Chandra Carson of Stonyfield, […]

The cost of non-organics: Food, Inc. opens nationwide

Food, Inc., the new documentary directed by Robert Kenner and co-produced by Fast Food Nation’s Eric Schlosser, opened nationwide this weekend.  Food Inc. is less about Hollywood and more about a wide-eyed walk down the supermarket aisle – and the imagery utilized to market the foods we put into our carts every week. My interest […]

Blogger Relations: Remember what the “R” in PR is for

I was out at the Marketing to Moms Conference in Chicago last week hosting a panel entitled, “Brands, Blogs & Beyond.”  Joining me were some of the smartest people I’ve met from both the giving and receiving end of blogger relations: Carmelle Druchniak of Stonyfield Farm, Jeannine Harvey of PBS, and Liz Gumbinner, co-founder (with Kristen Chase) […]

The Many Shades of “Green”

I was going through the mail last weekend when a catalog from Design Within Reach caught my attention. They ask what seems to be a very simple question, “What Is Green?” But there certainly isn’t a simple answer. Sustainable, eco-friendly, recycled, recyclable, up-cycle, carbon footprint, low VOC, Greenguard, LEED, renewable energy, global warming, carbon emissions, […]