Appealing to a Wider Audience: The Digital Reinvention of Forbes

Last week I sat in on a panel featuring the editors of Forbes magazine, which included Deborah Jacobs (Personal Finance), Maggie McGrath (Personal Finance for Millennials/Breaking Market News) and Frederick Allen (Leadership). During the course of the discussion, they touched on the evolution of Forbes and how the editorial expansion is meeting the needs and […]

How Pinterest’s Latest Updates Benefit Brands


Pinterest is a great social networking tool for brands, especially those looking to increase e-commerce. Across all of Pinterest, the average pin delivers two site visits, six page views, 10+ repins and generates 78 cents in sales, according to research shared by TechCrunch. Pinterest’s latest updates provide several opportunities for brands to thrive on the image-based site.

Planning for and Managing a Social Media Crisis

360PR Planning for and Managing a Social Media Crisis

Within seconds, an average day monitoring social media for your brand can turn into a difficult situation. As a community manager, it is essential to know how to respond to difficult questions publicly. And, if you find your brand caught in the midst of a social media crisis, it’s important to be ready. Recently, we […]

PRWeek and 360PR Team Up For a Digital Content Creation Roundtable

PRWeek Content Creation Roundtable

We recently had the pleasure of partnering with PRWeek for an insightful and energizing roundtable discussion about digital content creation. Around the table were industry experts from Dunkin’ Brands, PBS, Share Our Strength and DailyCandy, along with a few of the best digital minds agency-side. Industry experts answered questions on just about every relevant aspect […]

For Dunkin, ‘Social’ Has Always Been Part of the Strategy

Donuts = Smiles

Like a jelly donut, the learnings were deliciously sweet at a social media event held recently by the PRSA Boston chapter, especially those imparted by Dunkin’ Brands Communications Chief Officer Karen Raskopf and Jessica Gioglio, PR & Social Media Manager for Dunkin’ Donuts. Raskopf set the stage with clarity and conviction, as one gets the […]

Driving Engagement: Stonyfield, Life is good and LoJack Share Social Media Strategies

PRSA Boston’s Social Media Summit

Recently, several of us from the agency attended PRSA Boston’s Social Media Summit at Bentley University. The summit was brimming with attendees who helped peak the event’s Twitter hashtag to the nation’s second-highest trending topic. 360PR’s Director of Digital Strategy and Creative Services Kyle Bishop led the Driving Engagement panel, with Chandra Carson of Stonyfield, […]

#SMdayBos 2012

by Julian Greene Over 400 cities joined forces last Saturday on the third annual Social Media Day – founded by Mashable’s head guy, Pete Cashmore – to celebrate the prominence of the digital age around the world. In Boston, more than 1,000 social media savvy students and professionals came to #SMdayBos, hosted by Boston University’s College […]

Dad 2.0: The Year of the Dad

by Caitlin Melnick The first annual Dad 2.0 Summit was held last weekend outside of Austin. The inaugural conference drew 200 dads from around the country, an indication of the growing dad factor in the parenting blogosphere. The men who attended Dad 2.0 made it clear that they want brands and readers to see them […]

Social Media: From Layer to Leader

Many brands have been leveraging social media as part of their communications strategy for several years now.  But our thinking about how to use social media has evolved tremendously, especially during the past 12 months.  And it’s not just the digital natives who get it. The most senior-level marketers, with 20, 30, or more years […]

Social Media Lessons from ’08 Campaign Resonate Today

By Rob Bratskeir At last week’s Critical Issues Forum, Former White House Press Secretary Robert Gibbs boldly declared, “2012 will be the Twitter election,” adding that in today’s Washington, rapid response comes by the tweet, not the press release.  Gibbs’s thought-provoking keynote address at the Council of Public Relations Firms’ annual meeting illustrated and interpreted […]

10 Minutes with…Laura Tomasetti

Time flies when you’re having fun!  It’s been 10 years since 360 launched.  So, in the spirit of celebrating the past 10 years – and with an eye to the next 10 – we’ll be sharing some of the things we’ve learned along the way.  Be sure to check our 10th site for a look […]

Social Media: Where Life is Happening

Yesterday marked day one of the first Radian6 User Conference – Social 2011. After a full schedule filled with engaging keynote speeches, fun sessions (note: want to get an audience’s attention? Crank some Lady Gaga), and Radian6 product announcements that will certainly change the way marketers listen to the conversations surrounding their brand, the day’s […]

Pining to Pin; New Social Bookmarking Site Pinterest

If the Favorites folder on your browser is chock-full or you often find yourself saving links and images to re-visit them down the line, you’ll want to keep tabs on Pinterest, self-described as “a place to catalog the things you love.” Essentially, Pinterest is a virtual bulletin board where users ‘pin’ things they find interesting […]

Forget Physical – Get Social on Valentine’s Day!

By Amanda Gonzalez It’s Valentine’s Day! Have you already picked up your card, chocolates, flowers, jewelry, etc?! If not, you better get on that pronto. But these Valentine’s Day staples aren’t the only way to show that special someone you care. In a recent article, the newspaper shows us how marketers are using social […]