Virgin Atlantic, the UK-based airline founded by entrepreneur Sir Richard Branson, has selected 360 Public Relations as its U.S. PR agency of record.
By Kerry Murphy Last week’s Sandbox Summit at MIT left us thinking a lot about play. The power of play. The necessity of play. And most of all how we could incorporate play more into the way we do business here at 360. When we talk about play, it is not just about games. It’s […]
Deskside tours and “preview” events are among the tried and true PR tactics for getting a product into the hands of top editors. While we’ve seen (and hosted) some glitzy press events over the years, context, not glamour, is the key to media success. Context, however, extends beyond relevant product positioning. The editors themselves are […]
Last month’s Holmes PR Summit in Miami was billed as a global affair, and in four days packed with worthwhile discussions spanning big data to local relevance, it was indeed the conference’s global perspective that I found most energizing. It’s just too easy to adopt the attitude that the communications world revolves around the U.S., […]