Global Creativity on Full Display at Holmes Summit

Last month’s Holmes PR Summit in Miami was billed as a global affair, and in four days packed with worthwhile discussions spanning big data to local relevance, it was indeed the conference’s global perspective that I found most energizing. It’s just too easy to adopt the attitude that the communications world revolves around the U.S., […]

Social Media: From Layer to Leader

Many brands have been leveraging social media as part of their communications strategy for several years now.  But our thinking about how to use social media has evolved tremendously, especially during the past 12 months.  And it’s not just the digital natives who get it. The most senior-level marketers, with 20, 30, or more years […]

10 Minutes with…Laura Tomasetti

Time flies when you’re having fun!  It’s been 10 years since 360 launched.  So, in the spirit of celebrating the past 10 years – and with an eye to the next 10 – we’ll be sharing some of the things we’ve learned along the way.  Be sure to check our 10th site for a look […]

The Power of Play

By Kerry Murphy Last week’s Sandbox Summit at MIT left us thinking a lot about play. The power of play. The necessity of play. And most of all how we could incorporate play more into the way we do business here at 360. When we talk about play, it is not just about games. It’s […]

What is PR’s true value?

I just spent a couple of days surrounded by leaders in the PR industry, at the Council of PR Firms annual Critical Issues Forum.  One clear take-away for me is that this is an industry that’s more than bouncing back.  It’s invigorated – with ideas, new technologies and new ways to help brands fuel conversation, […]

Marketers Recycle For More Than Just the Environment

This past weekend, I happened to catch the latest Halloween installment of one of my all-time favorite brand advertisements – – Reese’s Peanut Butter Cups.  I am intrigued by how some brands are able to run with the one marketing strategy for years and still induce the exact same feeling among some consumers that it did […]

Demystifying the “Mist” in Humidifiers – and the glamour of PR events

Deskside tours and “preview” events are among the tried and true PR tactics for getting a product into the hands of top editors.  While we’ve seen (and hosted) some glitzy press events over the years, context, not glamour, is the key to media success. Context, however, extends beyond relevant product positioning. The editors themselves are […]