Facebook Overhaul – What Will It Mean for Marketers?

By John LeRoy As you may have heard, Facebook announced some MAJOR changes to the platform last week that have already begun to roll out.  The most significant of these changes is the complete overhaul of personal Facebook profiles into the new “Timeline” format.  For a full breakdown of what changes Facebook users can expect […]

Facebook Mixes Up Fan/Brand Pages

If you or your company has a Facebook “Page”, you’ve likely heard about the new changes that will be implemented for brands (the official launch date is March 10th). These changes will require some adaptation in the design of your page, and possibly the administration of it as well. In a nutshell: Tabs are now […]

Using Facebook’s New Page Design to Your Advantage

By Vanessa MacAulay This week Facebook began implementing changes to company pages/tabs. If you are a brand on Facebook, the changes will impact you in a couple ways. Here’s the scoop: 1) Limited Tab Space With the new design, a company/brand’s profile picture is prominently featured in the left hand navigation at all times. This […]