By Rob Bratskeir At last week’s Critical Issues Forum, Former White House Press Secretary Robert Gibbs boldly declared, “2012 will be the Twitter election,” adding that in today’s Washington, rapid response comes by the tweet, not the press release.  Gibbs’s thought-provoking keynote address at the Council of Public Relations Firms’ annual meeting illustrated and interpreted […]

I just spent a couple of days surrounded by leaders in the PR industry, at the Council of PR Firms annual Critical Issues Forum.  One clear take-away for me is that this is an industry that’s more than bouncing back.  It’s invigorated – with ideas, new technologies and new ways to help brands fuel conversation, […]

BuzzFeed, Funny or Die and Other Content Marketing Masters: Go Visual For Big Impact

A thousand words? That picture is now worth a million words. That was my biggest takeaway from a conference bursting with them: the Council of Public Relations Firms’ annual Critical Issues Forum on October 24, which took a deep dive into content creation and marketing. Wading through the event’s Twitter stream (#contentfrenzy), I was far […]