So many events – what’s a blogger (and brand) to do?

360 recently hosted members of the new Boston Parent Bloggers Network for a discussion on what’s next for bloggers and brands and what’s working now.  The meeting was spurred by a rigorous schedule of blogger events we have underway this fall for an array of brands. We’ve had great turnout at our first few events.  […]

Video Grabs The Spotlight at BlogHer 2010

Bloggers felt the embrace of brands who planned out involving and playful interactions for them at BlogHer10. There was every manner of entertainment at the show, from happy mascots and hi-energy dance floors, to coloring stations and full-on hair salons! At this year’s event in particular, I was struck by how many bloggers were turned […]

So Long, Chicago: BlogHer 2009 Recap

  We’ve returned safe and soundly from Chicago and BlogHer 2009 was a big success.  Its biggest turnout to date, the five-year-old conference morphed into a true tradeshow format with major brands turning out to grab the attention of bloggers across the country. Elaborate booths, impressive swag and even celebrity sightings (Tim Gunn, Paula Deen […]

Beyond the 101 of Blogger Relations

Blogger Relations has become as important (and sometimes even more important, depending on the brand and audience and how much time they spend online) as traditional media relations. From time to time we host “best practices” speakers at 360. On Friday, Susan Getgood, a Society of New Communications Research Fellow and the voice of Marketing […]

Digital News and Views

Over the past couple weeks I’ve taken note of a few blog posts and articles related to Digital PR and relevant to 360′s work and our clients’ businesses.  In the spirit of sharing, I’ve listed these below with a few thoughts. Happy Thanksgiving! Mashable – “The 22 Step Social Media Marketing Plan” / List of […]

Blogger Relations: Remember what the “R” in PR is for

I was out at the Marketing to Moms Conference in Chicago last week hosting a panel entitled, “Brands, Blogs & Beyond.”  Joining me were some of the smartest people I’ve met from both the giving and receiving end of blogger relations: Carmelle Druchniak of Stonyfield Farm, Jeannine Harvey of PBS, and Liz Gumbinner, co-founder (with Kristen Chase) […]

BlogHer Boston: ‘Content is Queen’

It’s a bit of a chicken-and-egg question:  Which comes first, content or community?  No contest, according to Teresa Hanafin, director of community publishing for Boston.com.  “Content is queen,” Hanafin told a room full of bloggers and PR people at BlogHer Boston over the weekend. Turnout was huge for the first-ever BlogHer event held in Boston - more than 200 bloggers from […]

Top Tips from BlogHer Business 2008

Laura, Carrie and I hopped on the Acela last week and headed for NYC. We joined a mix of PR pros, brand managers, bloggers, and social media execs at the 2008 BlogHer Business Conference. Over the course of two days, we took part in a number of panels and sessions all about blogs (and other […]

Bloggers Get Personal

The personal nature of blogs was a recurring theme at BlogHer Business in New York this week. The conference opened with results of the 2008 Compass/BlogHer Social Media Study, presented by Susan Wright, Managing Director, Compass Partners. According to research presented, more than 36 million women (Millennials, GenY, GenX, Boomers and Matures) in the US […]

PRSSA Goes 2.0

Last weekend, I spoke to a great group of students about blogs and blogger relations at the PRSSA 2.0 conference. It was held at the Boston University Photonics Center – a beautiful building – and was organized by members of various local college chapters of PRSSA including a couple of our own super-star interns here […]