So many events – what’s a blogger (and brand) to do?

360 recently hosted members of the new Boston Parent Bloggers Network for a discussion on what’s next for bloggers and brands and what’s working now.  The meeting was spurred by a rigorous schedule of blogger events we have underway this fall for an array of brands. We’ve had great turnout at our first few events.  […]

Video Grabs The Spotlight at BlogHer 2010

Bloggers felt the embrace of brands who planned out involving and playful interactions for them at BlogHer10. There was every manner of entertainment at the show, from happy mascots and hi-energy dance floors, to coloring stations and full-on hair salons! At this year’s event in particular, I was struck by how many bloggers were turned […]

So Long, Chicago: BlogHer 2009 Recap

  We’ve returned safe and soundly from Chicago and BlogHer 2009 was a big success.  Its biggest turnout to date, the five-year-old conference morphed into a true tradeshow format with major brands turning out to grab the attention of bloggers across the country. Elaborate booths, impressive swag and even celebrity sightings (Tim Gunn, Paula Deen […]

Beyond the 101 of Blogger Relations

Blogger Relations has become as important (and sometimes even more important, depending on the brand and audience and how much time they spend online) as traditional media relations. From time to time we host “best practices” speakers at 360. On Friday, Susan Getgood, a Society of New Communications Research Fellow and the voice of Marketing […]

Digital News and Views

Over the past couple weeks I’ve taken note of a few blog posts and articles related to Digital PR and relevant to 360’s work and our clients’ businesses.  In the spirit of sharing, I’ve listed these below with a few thoughts. Happy Thanksgiving! Mashable – “The 22 Step Social Media Marketing Plan” / List of […]

Blogging Inside and Out for Search and Other Brand Benefits


Last week, I had the privilege of helping to coordinate an event with the Publicity Club of New England, welcoming a diverse group of experts to our Boston office to discuss “The Evolving Relationship of Brands and Bloggers.”  Moderated by 360PR’s Laura Tomasetti, the panel included Dave Charest, Senior Manager of Content & Social Media […]