If the Favorites folder on your browser is chock-full or you often find yourself saving links and images to re-visit them down the line, you’ll want to keep tabs on Pinterest, self-described as “a place to catalog the things you love.”
Essentially, Pinterest is a virtual bulletin board where users ‘pin’ things they find interesting – recipes, images, products, quotes, etc. – to their own boards which are categorized by theme. The option to ‘repin’ an item that another user covets is where the social aspect of the site comes in. Repinning is highly encouraged and you can also “follow” other users and their collections to receive updates on friends’ pins and site activity. Social media junkies will be pleased to find that Pinterest is integrated seamlessly with Facebook and Twitter.
Pinterest is too early in its infancy to tell how it will ultimately affect companies, but judging by its current content, Pinterest could serve as a cultivation point for brand fans and those passionate about spreading the word about everything from diamond-studded shoes to cheese knives to snow globes.
Though it’s unclear exactly when Pinterest began welcoming users, blogs including Apartment Therapy have been buzzing about the Palo Alto, CA-based site since last spring. Still in BETA, Pinterest is currently invite-only. For more information, check out Pinterest’s official blog, Oh, How Pinteresting!, here. Tastemakers pining to pin can request an invite here.