Digital Digest: Special Edition – The 2012 Summer Olympic Games

Digital Digest: July 25th, 2012

360PR SocialThe Digital Digest by 360social gives you the best digital secrets, trends, tips and tricks for new tools, and general news circulating in the digital world. Have a question? Curious about a new site and what it does? Never heard about a tool mentioned recently? Contact Lesley Ridge, 360PR’s content and community manager:  @lesleyridge or  Facebook.com/360pr and join in the conversation using #360PR!

MIT grads’ technology gauges Olympic mood: Boston is making its mark at the 2012 Summer Olympics in a different way. Using technology they created while students at MIT, the founders of Sosolimited have turned the famous London Eye Ferris wheel into a real-time social media monitoring tool. Think of it as a giant mood ring of which the color changes depending on conversations in the Twittersphere. The program processes over 80,000 tweets, applying sentiment analysis to each. The result is a condensed 24-minute visual spectacle of that day’s mood. Pretty cool! [Full story from Boston Globe]

Serena Williams invests in mobli, will use it to snap pics/videos at Olympics: Celebrities are jumping on the tech bandwagon as investors and entrepreneurs in their own right these days (see previous Lady Gaga’s Little Monsters post here.) Serena Williams officially hopped on with the recent announcement of her investment in Mobli, a real-time video and photo sharing app. It’s unclear whether or not using an app like Mobli violates official rules on social media use for Olympic athletes, but if she does post using the app during the games, Mobli might make a big splash as a result. Other investors include fellow athlete Lance Armstrong and stars like Leonardo DiCaprio and Tobey Maguire.

Facebook, Twitter, and the 2012 Olympics – The First Social Games [INFOGRAPHIC]: Today’s infographic is brought to you by the International Olympic Committee (IOC) and takes a closer look at how Olympic coverage has evolved over the years. With no official presence on social media during the 2008 games, over 1,000 athletes are taking part this year in the Olympic Athletes’ Hub, the official online community and fans’ direct access to the Olympians during the games. How will you tune in? Tweet us at @360PR or include the #360PR.

And if you’re in London for the games,  unlock the official Olympic badge and use the official hashtag (#London2012.)