Learnings from PROI Global Meeting – A Snapshot of Social Media in China

chinese-digital-landscape

I’m just back from representing 360PR at the PROI Worldwide 44th Annual Meeting in Hong Kong, a summit with our global partners – 60 leading independent PR agencies across more than 100 cities in 50+ countries.  One of the most eye-opening seminars was “An Introduction to Digital/Social Media in China” led by Arthur Hagopian, digital director […]

Google Takes The Lead In Online Ad Revenues, Snapchat Gains Popularity, Tweets Are Made Searchable

360PR Digital Download

 360 Digital Download The Digital Download series by 360Social gives you the best digital tips and tricks for new tools and general news circulating in the digital world. Instagram Has 150 Million Monthly Users – Instagram’s director of business operations Emily White reported the app’s monthly users, which is roughly 128 million more since Facebook bought the […]

New Series: Circling Up With…

Circling Up With...

It’s often said that PR “takes a village.” This is especially true at 360 where we work as a tight-knit group, living and breathing the ‘all hands on deck’ mentality across levels and account teams to secure the best possible results for our clients. So what does our village look like? Next week, we’re handing […]

Planning for and Managing a Social Media Crisis

360PR Planning for and Managing a Social Media Crisis

Within seconds, an average day monitoring social media for your brand can turn into a difficult situation. As a community manager, it is essential to know how to respond to difficult questions publicly. And, if you find your brand caught in the midst of a social media crisis, it’s important to be ready. Recently, we […]

PRWeek and 360PR Team Up For a Digital Content Creation Roundtable

PRWeek Content Creation Roundtable

We recently had the pleasure of partnering with PRWeek for an insightful and energizing roundtable discussion about digital content creation. Around the table were industry experts from Dunkin’ Brands, PBS, Share Our Strength and DailyCandy, along with a few of the best digital minds agency-side. Industry experts answered questions on just about every relevant aspect […]

Instagram Video, Facebook and Twitter ads, Social Media Day and Facebook Ditches 20% Rule on Cover Photos

Instagram Video, Facebook and Twitter ads, Social Media Day and Facebook Ditches 20% Rule on Cover Photos – 360 Digital Download

360 Digital Download The Digital Download series by 360Social gives you the best digital secrets, trends, tips and tricks for new tools and general news circulating in the digital world. Instagram Introduces Video - On June 20th, Instagram joined the ranks of Vine, Viddy and Socialcam by adding a video feature to its latest update. Users can […]

For Dunkin, ‘Social’ Has Always Been Part of the Strategy

Donuts = Smiles

Like a jelly donut, the learnings were deliciously sweet at a social media event held recently by the PRSA Boston chapter, especially those imparted by Dunkin’ Brands Communications Chief Officer Karen Raskopf and Jessica Gioglio, PR & Social Media Manager for Dunkin’ Donuts. Raskopf set the stage with clarity and conviction, as one gets the […]

Driving Engagement: Stonyfield, Life is good and LoJack Share Social Media Strategies

PRSA Boston’s Social Media Summit

Recently, several of us from the agency attended PRSA Boston’s Social Media Summit at Bentley University. The summit was brimming with attendees who helped peak the event’s Twitter hashtag to the nation’s second-highest trending topic. 360PR’s Director of Digital Strategy and Creative Services Kyle Bishop led the Driving Engagement panel, with Chandra Carson of Stonyfield, […]

Facebook’s “20% Rule”, FTC Online Crack Down, #Facebook Hashtags and Brands Utilizing Vine – 360 Digital Download

360PR Digital Download

  Facebook has once again quietly made adjustments to its page guidelines and the rules surrounding cover photos.  However this time, the changes actually work in favor of brands as Facebook has loosened the rules a little. As of March 6th, Facebook page administrators can now include contact information, purchase information and even a call-to-action on their […]

The Value of your Tweet, Facebook Blocks Vine and Apps Take a Chunk of Google’s Search Pie – 360 Digital Download

360PR Digital Download

How important are your tweets? That is for Twitter to decide! One of the articles in our latest Digital Download discusses Twitter’s recent announcement that they are going to begin attaching value ratings to users’ tweets as none, low, medium and high. According to Twitter, the new metadata will allow developers to sort through millions […]

Cross-Platform Engagement of Digital Influencers and Their Audiences

gmc

Beyond the Blog – 360PR MomSquad® blogger-members share ideas to capitalize on bloggers’ broader influence with moms By Leticia Barr Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers and Their Audiences Connecting with Moms Offline Recognizing the ‘Mom’ in Mom Blogger Download Printable PDF Version The 360PR MomSquad® […]

7 Here-to-Stay Social Trends for Brands

7 Here-to-Stay Social Trends for Brands

For a community manager like me, it seemed like just about every day was Christmas in 2012. There were so many great social media moments! I sat down with the 360 Social team just before the holiday break and we came up with a short list of platforms, tools and trends that will have impact […]

Facebook rolls out some new changes

360 Public Relations Facebook

Facebook has been very busy rolling out all sorts of updates to the platform (something new almost daily!) – The most significant change for brands is the updates to Facebook EdgeRank, the algorithm that determines whether or not your content will be seen in fans’ news feeds, hammering home the importance of creating engaging content […]

Digital Digest: Special Edition – The 2012 Summer Olympic Games

The Digital Digest by 360social gives you the best digital secrets, trends, tips and tricks for new tools, and general news circulating in the digital world. Have a question? Curious about a new site and what it does? Never heard about a tool mentioned recently? Contact Lesley Ridge, 360PR’s content and community manager: @lesleyridge or Facebook.com/360pr and join in the conversation using #360PR!