Learnings from PROI Global Meeting – A Snapshot of Social Media in China

chinese-digital-landscape

I’m just back from representing 360PR at the PROI Worldwide 44th Annual Meeting in Hong Kong, a summit with our global partners – 60 leading independent PR agencies across more than 100 cities in 50+ countries.  One of the most eye-opening seminars was “An Introduction to Digital/Social Media in China” led by Arthur Hagopian, digital director […]

PRWeek and 360PR Team Up For a Digital Content Creation Roundtable

PRWeek Content Creation Roundtable

We recently had the pleasure of partnering with PRWeek for an insightful and energizing roundtable discussion about digital content creation. Around the table were industry experts from Dunkin’ Brands, PBS, Share Our Strength and DailyCandy, along with a few of the best digital minds agency-side. Industry experts answered questions on just about every relevant aspect […]

For Dunkin, ‘Social’ Has Always Been Part of the Strategy

Donuts = Smiles

Like a jelly donut, the learnings were deliciously sweet at a social media event held recently by the PRSA Boston chapter, especially those imparted by Dunkin’ Brands Communications Chief Officer Karen Raskopf and Jessica Gioglio, PR & Social Media Manager for Dunkin’ Donuts. Raskopf set the stage with clarity and conviction, as one gets the […]

Driving Engagement: Stonyfield, Life is good and LoJack Share Social Media Strategies

PRSA Boston’s Social Media Summit

Recently, several of us from the agency attended PRSA Boston’s Social Media Summit at Bentley University. The summit was brimming with attendees who helped peak the event’s Twitter hashtag to the nation’s second-highest trending topic. 360PR’s Director of Digital Strategy and Creative Services Kyle Bishop led the Driving Engagement panel, with Chandra Carson of Stonyfield, […]

7 Here-to-Stay Social Trends for Brands

7 Here-to-Stay Social Trends for Brands

For a community manager like me, it seemed like just about every day was Christmas in 2012. There were so many great social media moments! I sat down with the 360 Social team just before the holiday break and we came up with a short list of platforms, tools and trends that will have impact […]

Facebook rolls out some new changes

360 Public Relations Facebook

Facebook has been very busy rolling out all sorts of updates to the platform (something new almost daily!) – The most significant change for brands is the updates to Facebook EdgeRank, the algorithm that determines whether or not your content will be seen in fans’ news feeds, hammering home the importance of creating engaging content […]

Digital Digest: Special Edition – The 2012 Summer Olympic Games

The Digital Digest by 360social gives you the best digital secrets, trends, tips and tricks for new tools, and general news circulating in the digital world. Have a question? Curious about a new site and what it does? Never heard about a tool mentioned recently? Contact Lesley Ridge, 360PR’s content and community manager: @lesleyridge or Facebook.com/360pr and join in the conversation using #360PR!

Social Media and Little Monsters: Digital Digest for July 11th

The Digital Digest by 360social gives you the best digital secrets, trends, tips and tricks for new tools, and general news circulating in the digital world. Have a question? Curious about a new site and what it does? Never heard about a tool mentioned recently? Contact Lesley Ridge, 360PR’s content and community manager: @lesleyridge or Facebook.com/360pr and join in the conversation using #360PR!

#SMdayBos 2012

by Julian Greene Over 400 cities joined forces last Saturday on the third annual Social Media Day – founded by Mashable’s head guy, Pete Cashmore – to celebrate the prominence of the digital age around the world. In Boston, more than 1,000 social media savvy students and professionals came to #SMdayBos, hosted by Boston University’s College […]

Social Media Packs A Punch

Digital Digest: June 27th

The Digital Digest by 360social gives you the best digital secrets, trends, tips and tricks for new tools, and general news circulating in the digital world. Have a question? Curious about a new site and what it does? Never heard about a tool mentioned recently? Contact Lesley Ridge, 360PR’s content and community manager: @lesleyridge or Facebook.com/360pr and join in the conversation using #360PR!

Coca-Cola Heats Up for Summer Olympics, While iPhone Prepares to Take a Plunge

The Digital Digest by 360social gives you the best digital secrets, trends, tips and tricks for new tools, and general news circulating in the digital world. Have a question? Curious about a new site and what it does? Never heard about a tool mentioned recently? Contact Lesley Ridge, 360PR’s content and community manager: @lesleyridge or Facebook.com/360pr and join in the conversation using #360PR!

Dad 2.0: The Year of the Dad

by Caitlin Melnick The first annual Dad 2.0 Summit was held last weekend outside of Austin. The inaugural conference drew 200 dads from around the country, an indication of the growing dad factor in the parenting blogosphere. The men who attended Dad 2.0 made it clear that they want brands and readers to see them […]

BlissDom 2012 – Bigger than Ever

By Caitlin Melnick Last week’s BlissDom proved to be the biggest yet for the five-year-old conference. Held in Nashville, Blissdom 2012 was a fantastic opportunity for bloggers and brands to come together to learn from each other and be inspired in some pretty blissful ways! The golden thread woven through the conference was “Do Good, […]

Social Media: From Layer to Leader

Many brands have been leveraging social media as part of their communications strategy for several years now.  But our thinking about how to use social media has evolved tremendously, especially during the past 12 months.  And it’s not just the digital natives who get it. The most senior-level marketers, with 20, 30, or more years […]