Continued growth spurs move to expanded space and open floor plan
BOSTON – It’s been another year of strong growth at 360 Public Relations, prompting the agency to move its headquarters this month to expanded space on Boston’s Greenway. 360PR will now make its home at 200 State Street, a contemporary, prominent structure overlooking Boston’s Greenway and Waterfront, with historical Faneuil Hall just behind. Reflecting and deepening the agency’s collaborative and creative culture, 360PR’s new headquarters features a shared, no-door work environment, and outdoor space for casual meetings.
“We’re beyond excited about what this new, bigger and more open space means for our people and our clients – it really opens up your thinking and fosters teamwork,” said 360PR CEO Laura Tomasetti. “Boston’s Greenway and Waterfront have dramatically changed over the past few years. The mix of green space, bustling restaurants and hotels, commutability and success of other businesses here, including some of Boston’s top creative agencies, makes this part of town an energizing backdrop for our future growth.”
The Boston move follows 360PR’s New York office’s move to expanded digs in Manhattan’s SoHo district earlier this year. With 40 employees in Boston and New York, 360 Public Relations has increased head count by 20 percent in 2013 and added several new clients. 360 Public Relations counts among its clients some of the most recognizable consumer brands in the New England region, across the US and globally.
360PR was named Best Small Agency to Work For by The Holmes Report this year, and was selected to join Public Relations Organisation International, a partnership of 50 agencies in 80 markets across the world. The Boston Business Journal has ranked 360PR among its Fastest-Growing Private Companies, Top Women-Led Businesses and Best Places to Work.
New HQ, New Hue
Inspired by the skyline and water views from its new headquarters, 360PR has also transformed its brand’s signature hue from red to blue. “When we launched 360 several years ago, we made a bold statement with our red circle,” explained Tomasetti. “Symbolizing depth, stability, wisdom and confidence, blue speaks really well to where we are in our brand evolution and to where we are going.”