By: 360PR

Hit of the Week: Making Pop-Culture ‘Pop’ for comiXology

crains
comiXology in Crain’s New York Business

How it came to be

Meredith Gandy in our New York office had been courting Crain’s New York Business for a couple of months, which led to a briefing for comiXology CEO David Steinberger and Crain’s Senior Reporter Matthew Flamm. To pique Flamm’s interest, Meredith leveraged comiXology’s continued growth, the hiring of new CTO Jeff DiBartolomeo and, for added sizzle, the Fall TV season, highlighting comiXology’s offering of comics based on the popular Waking Dead and other TV series.

Why it matters

Flamm’s story provides extremely positive and affirming third-party validation for comiXology’s digital leadership and reinvigoration of the vast comics industry – a strong message for investors, publishers and other partners that are key to comiXology’s business. “They were ahead of the curve in terms of the experience they provided,” said Image Comics Publisher Eric Stephenson. “And growth has accelerated,” Flamm wrote.

The PR team is also leveraging Crain’s coverage to interest broadcast media in comiXology’s success story, knowing that major print media coverage often paves the way for TV news.

Read the full story here.

Virgin Atlantic Names 360 Public Relations As U.S. PR Agency Of Record

These 36 Women are True Champions of PR

Pete and Gerry’s Organics Selects 360 Public Relations For Campaign

Stride Rite Selects 360 Public Relations As U.S. PR Agency of Record

Beyond the Stage: In2 Summit Periscope Highlights

Social Media Outlook 2016

Paul Holmes Shares His “Personal Favorites” from the 2015 PR Awards Season

Video Game Publishers Reach Millions via YouTubers, Other Influencers

Juicy Juice Brings on 360PR in bid for Millennial Moms

What to Eat Next! 2015 Food Trends Media, Nutrition Experts, Retailers and Brands can all Sink their Teeth Into

How to Launch Six New Products in One Day

Engaging Moms: From Jewel to Apps Mom and Dad Share

Insight-Driven Creativity: Here to Stay

Leadership Brands are Turning to their PR Partners First: Integrated Campaigns