Imagine buying your groceries as you whisk through the transit station on the way home, with a simple swipe of a billboard with your mobile phone.
Peapod.com makes it possible, with their new virtual grocery stores at commuter rail stations in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, D.C. and Chicago. The first of its kind in the U.S., the virtual store technology features billboards of larger-than-life grocery aisles on train platforms. Commuters with iPhones, iPads, iPod touches or Android phones simply scan a QR code on the billboards to download a free PeapodMobile app and start shopping on the spot by scanning bar codes of the products displayed in the virtual “aisles.”
Millions of consumers learned about this cutting-edge, convenient way to do the weekly grocery shopping as a result of a 360PR media storm, including a CNN Newsource segment distributed to 200 TV stations across the country, a FOX Business segment, stories online on Yahoo! News and Mashable, among others.