Passionate about better living, Mike is right at home leading 360PR’s Home Goods Practice. Since joining 360PR in 2007, Mike has directed a long-running cold and flu season campaign that’s made Vicks thermometers a medicine cabinet must. He created “The Honeywell Home,” an experiential event and online campaign to elevate Honeywell home environment products, and recently helped Aetna roll out its “what’s your healthy?” campaign in partnership with Meredith Corp.
Mike’s experience in and around the home includes extensive work with digital products and services. He’s launched dozens of apps for families, including Disney Publishing’s digital book apps, with download-driving campaigns that have engaged a broad base of influencers. Mike is currently leading campaigns in the home design and consumer tech space for Cree LED lighting and Oregon Scientific.
Prior to joining 360PR, Mike worked at Weber Shandwick, where he was nominated for PRWeek’s Young Professional of the Year for his work on Ocean Spray’s “Bogs Across America” campaign, CVS/pharmacy, and Staples. Mike currently serves on the board of the Public Relations Society of America’s Boston chapter, overseeing educational programming, and is active in PROI’s Consumer Group.