CEO & Founder
Laura launched 360PR in 2001, after a career in global agencies and stints in corporate and non-profit. She’s a consumer brand marketer at the core and, over the past 25 years, has advised some of the most recognizable and trusted brands, helped grow entire categories and introduced new brands, products and services. Laura brings her special brand of energy to the agency and our clients every day. Under her leadership, 360PR has been named Boutique Agency of the Year, Best Small Agency to Work For, and one of the New England region’s fastest-growing private companies. She launched the 360PR MomSquad, the agency’s proprietary network of influencer-moms, and has helped put 360PR at the forefront of the social media revolution.
Prior to launching 360PR, Laura was vice president of public relations for a division of Hasbro, Inc., working alongside sales and marketing on dozens of launches in the highly competitive consumer entertainment space. At the time she served on the PR Committee for the Entertainment Software Association. Laura began her career working for Ketchum Public Relations in Washington, D.C., and spent five years in Porter/Novelli’s Food & Nutrition practice, also in Washington, before returning to her native Boston, where she served as director of marketing for the Isabella Stewart Gardner Museum.
Laura works closely with leadership across the PR industry. She served on the Board of Directors for the Council of PR Firms and is actively involved in Public Relations Organisation International, a global partnership of leading independent agencies. She is a frequent speaker on marketing to moms, and a proponent of organizations that help underserved audiences, especially families, such as Room to Grow and The Women’s Lunch Place.
Laura lives in the heart of Boston, a stone’s throw to 360PR’s headquarters, and enjoys frequent visits with our teams in New York and Washington, where she began her career and earned a Masters in Public Communication at American University.