Director of Digital & Creative Services
Kyle leads our 360 Crowd team, drawing upon 15+ years of digital production, design and journalism experience. Kyle led the digital team at FOX/Boston, building the station’s web content, social media channels and mobile web presence. As digital head, he also made @FOX25News one of the top-5 most followed local TV stations on Twitter, drove online video production and streaming, increased mobile page views of the web site and appeared on-air in the daily “Hot on the Web” segment. Kyle also represented 16 FOX Television web teams across the U.S. in weekly meetings, helping to improve the company’s content management system as well as integrate SEO and social media best practices.
Kyle began his digital career at Herald Interactive in 1998, as a web designer, online advertising manager, social media manager and, eventually, Director of New Media Production and Design for the Herald Interactive Network including BostonHerald.com. Kyle worked with The Boston Herald’s online ad sales team, producing campaigns for AT&T, Comcast, Dunkin Donuts, JetBlue, Kohl’s, The Boston Bruins and Boston Celtics.
At 360, Kyle oversees the 360 Crowd team of web designers, community managers and analytics specialists, and works closely with our client teams to drive digital and social media strategies.