Quinny® Strolls into the Spotlight

When people envision a baby stroller, they rarely think high-fashion and glamour. But the new Quinny Q Design stroller collection was set to change that, with a high-style launch that engaged the taste-makers and cast Quinny® as a fashion brand.

Our Approach

360PR rolled out the Quinny Q Design™ stroller collection with a runway show in fashion central, New York’s Bryant Park, hosted by Bravo’s Pregnancy in Heels’ Rosie Pope.

The Results

The multi-faceted launch made a splash with media, bloggers, retailers and on social channels. As People magazine put it, “Quinny just gave us one more reason to shop their well-designed strollers!” More than 40 style-conscious media and bloggers attended, and 360PR recruited four uber-stylish bloggers to extend the conversation to millions of moms on Twitter and Livestream. Meanwhile, InStyle, MTV, Redbook, Fit Pregnancy and many others covered the new Q Design stroller collection.

Continuing Quinny’s fashion story, 360PR recently launched Quinny’s Pinterest page.