National Can-It Forward Day Introduces a New Generation to Canning
360PR has helped Jarden Home Brands‘ Ball® Brand introduce millions of consumers to the benefits of canning, making the Ball canning brand not only relevant, but cool for a new generation. The campaign’s catalyst event, National Can-It-Forward Day, featured canning demos live from Union Square Greenmarket in New York City, hosted by the Food Network’s Ted Allen of “Chopped.”
The 2013 campaign exceeded 1 billion earned media impressions and drove significant activity across the brand’s channels on Twitter, Facebook and Pinterest. We tapped influential bloggers to help spread the word by hosting their own in-home Can-It Forward Day parties. All of that activity, combined with high-profile media coverage by Food & Wine, Good Housekeeping, Better Homes & Gardens, Everyday with Rachael Ray, Redbook and House Beautiful among many others, created sales excitement, garnering support for the Ball brand from key retail accounts and consumers and propelling sales to new heights.