Raising Hands for Hands-Free Music
With a rich heritage in creating high-quality Bluetooth headsets and in-car speakerphones, Jabra has helped mobile consumers and call center workers alike find hands-free freedom in their daily lives. Leveraging the company’s reputation for creating state-of-the-art communication solutions, 360PR helped Jabra enter a whole new category in 2013: music headphones.
360PR helped Jabra break through with a multi-faceted approach that included an aggressive media relations campaign, presence at key events, influencer seeding program and partnership with an emerging music platform.
Infiltrating music, lifestyle and tech media, 360 garnered coverage in outlets such as Entertainment Weekly, Men’s Journal, Vibe, Variety, USA Today, The New York Times, TechCrunch, Engadget, TV Guide and more. The campaign helped Jabra deliver a successful entry in the multi-billion dollar music headphones category.