illy café: Brewing Thought Leadership
Ask globetrotting coffee lovers about their favorite bean and brew, and chances are, the name illy will take its rightful place among the greats. Our job is to help drive awareness and trial in North America for the iconic Italian coffee, focusing on the brand’s pioneering work in sustainability and long standing relationships with leading American chefs and culinary organizations.
360PR’s work with global CEO Andrea Illy gained him a board-level seat on Menus of Change, a new initiative from The Culinary Institute of America and Harvard that is creating a long-term plan for a sustainable American restaurant and foodservice industry. Andrea is working alongside visionary chefs like Rick Bayless and Dan Barber to demonstrate how sustainable enterprise can and should be aligned with profitability and stakeholder satisfaction.
Our bylined articles, written and placed on behalf of top company executives, have told illy’s 30-year tale of ethical production practices in Fast Company and a long-running series on The Atlantic.com. Our power of the pen extends to the company’s website, for which we handled all English-language copywriting, and its internal newsletter, which makes thought leaders of the company’s North American team.