House Party for Honeywell Portable Appliances
At the trendy Home Studios in Manhattan’s Flatiron District, 360PR launched the first-ever co-branded portable Honeywell home appliance – a fan that combines the freshening power of Febreze® with sleek design and advanced air circulation technology from Honeywell. 360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.
50 media attended – from The New York Times and Family Circle to CNET, delivering the right audience of national news reporters, women’s lifestyle, parenting and home magazines and bloggers, and key trade media. The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.
Influential home ABC Tech Writer Jordan Zolan called the Febreze Freshness Cool & Refresh Fan “the first thing that catches the eye,” while tech writer Ali Heriyanto at ChipChick.com gave it high marks for being a “unique product [that] will fit nicely in your home while providing a refreshing scent that reaches far and wide.”