Facebook Promotions Deliver For Peapod
The nation’s leading Internet grocer, Peapod.com is a valuable time-saver for today’s busy consumers who still have to do the grocery shopping at least once a week. With Peapod’s web site and mobile app designed for speedy transactions, 360PR looked to Facebook as a place for the brand to foster deeper customer engagement with both new customers and longtime loyal ones.
Behind-the-scenes video on the Peapod Facebook page takes shoppers into the Peapod wareroom, where they can see Peapod pickers at work, hand-selecting seasonal produce and other products for customers. Time- and money-saving tips are core to Peapod’s Facebook content calendar, too.
Peapod has seen fan engagement increase with promotions like Food at Your Fingertips, which drove nearly 30,000 tab views to raise awareness of Peapod’s mobile app. A Fan Food Drive gave community members an opportunity to donate to their local food bank, with Peapod donating $1 for every new fan. Seasonal promotions, like the “Back to School Bonanza” with CPG partners Kleenex and Lysol, and a football promotion with Hellmann’s called the “Big Game Showdown: Choose Your Dip Destiny,” have showcased the wide variety of products available from Peapod.com.
Getting to the heart of Peapod’s business, Facebook has become a top driver of transactions on Peapod.com, with upwards of 40% of consumers who participate in Peapod Facebook promotions clicking over to Peapod.com to buy their groceries.