Caitlin is the consummate PR person, always on the phone, Twitter and Facebook chatting up media and bloggers, and speaking at events such as Mom 2.0. She also works closely with 360PR MomSquad members, garnering insights and helping to spread the word about client campaigns.
Caitlin’s a PBS KID at heart, helping PBS launch all of its on-air and online series, specials and apps, from Curious George to brand-new series. She’s helped build the PBS KIDS VIP blogger-ambassador program, spearheads national publicity working with a range of TV, parenting, education and tech beat media, and contributes to the strategy for PBS KIDS social media channels. Caitlin has also led high-profile launches for Warner Bros. Interactive Entertainment, garnering national broadcast and other coverage for WBIE’s Sesame Street and Hot Wheels video games, and she’s a key contributor to 360PR Parenting Practice clients, such as Tommee Tippee.
Caitlin has been with the agency for several years and previously was at Schneider Associates, where she worked on Baskin Robbins and other national consumer clients.