How Pinterest’s Latest Updates Benefit Brands


Pinterest is a great social networking tool for brands, especially those looking to increase e-commerce. Across all of Pinterest, the average pin delivers two site visits, six page views, 10+ repins and generates 78 cents in sales, according to research shared by TechCrunch.

Pinterest’s latest updates provide several opportunities for brands to thrive on the image-based site.

GIF Capability  GIFs can now be played directly on Pinterest when browsing on the web. From silly memes to quick instructions, GIFs are a great opportunity for brands to connect with their audience in a fun and interactive way.

If a brand pins a GIF, that pin is instantly more noticeable compared to standard image pins. Brands could create brief instructions for how to use a product or repin GIFs relevant to their audience.

360PR client Ball® Canning recently tested the new feature with a GIF featuring their Ball FreshTECH Automatic Jam and Jelly Maker and one showing how Ball jars are useful for serving cocktails.

Explore Interests Tool When searching for new pins, pinners can browse a multitude of categories or search using specific keywords. Now, pinners have a whole new way to discover interesting content with a new “Interests” tool.

The new feature is currently still in Preview mode, but it essentially lays out a visual grid of different topics, or interests. Clicking on a specific interest shows a bunch of relevant pins.

So how is this helpful for brands? It provides an opportunity to put content right in front of pinners interested in similar topics. Brands can increase the chances of having their content discovered by including general keywords in a pin’s description. For example, 360PR client Safety 1st includes both keywords “safety” and “car seats” in a pin’s description to make their content more discoverable for pinners who already pin similar content.

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