PAXachusetts: Another decade of gaming to look forward to!

10 more years! 10 more years!  This week Reed Exhibitions, the Massachusetts Convention Center Authority, and the Massachusetts Digital Games Institute (MassDiGI) announced that PAX East, one of the gaming industry’s most well-known conventions, will be held in Boston until 2023. And the city is abuzz with excitement! Just read articles from local papers, The Boston Herald and Globe,  to WGBH-TV and Mass High Tech.

Three years ago when PAX East first landed in Boston, we all knew it would be successful as evidenced by the west coast version of the show, PAX Prime held in Seattle each year – but I think even the organizers have been surprised at the response. The conference grew so large after the first year alone that they had to move it to the newer, larger convention center (Boston Convention and Exhibition Center) the second year (and each subsequent year). 75,000 attendees are expected to attend this year’s show (April 6-8) alone!

This is big news for Boston and the state of Massachusetts, which 360PR calls home. We have an active and bustling games community with developers like Turbine/WB Games (360PR client), Harmonix, and Irrational Games located in the state, as well as a slew of smaller companies creating innovative games. Zy

nga, the folks behind the hugely popular Words with Friends and FarmVille games, already snatched up two MA companies, Conduit Labs and Floodgate Entertainment, recently.

In addition to their commitment to the city, Reed (the people that put on the show) announced that they will be donating $325,000 over the next 10 years to help foster the growth of the digital games ecosystem in and around Boston. This is excellent news for the local community, which includes academic institutions, game developers, and game business service providers!

In typical gaming fashion, what better way to announce this news than with a video: http://ow.ly/97ftx

We can’t wait to continue to watch the community grow, and to be a part of it!