Fashion, Toys and Canines

LEGO Friends - Toy Fair 2013

In the wake of blizzard “Nemo” earlier this month, I headed to New York for the perfect storm of fashion, toys and canines – Fashion Week, Toy Fair and the Westminster Dog Show. I’ve always found it curious that these three big events – drawing very different audiences – collide annually. Imagine being the producer […]

The Value of your Tweet, Facebook Blocks Vine and Apps Take a Chunk of Google’s Search Pie – 360 Digital Download

360PR Digital Download

How important are your tweets? That is for Twitter to decide! One of the articles in our latest Digital Download discusses Twitter’s recent announcement that they are going to begin attaching value ratings to users’ tweets as none, low, medium and high. According to Twitter, the new metadata will allow developers to sort through millions […]

Embracing the Great Outdoors

Embracing the Great Outdoors

Beyond the Blog – 360PR MomSquad® blogger-members share ideas to capitalize on bloggers’ broader influence with moms By Pamela Brill Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers and Their Audiences Connecting with Moms Offline Recognizing the ‘Mom’ in Mom Blogger Download Printable PDF Version The 360PR MomSquad® […]

Recognizing the ‘Mom’ in Mom Blogger

Clarissa Nassar

By Clarissa Nassar Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers and Their Audiences Connecting with Moms Offline Recognizing the ‘Mom’ in Mom Blogger Download Printable PDF Version The 360PR MomSquad® is a national network of influencer-moms who imbue client campaigns with the latest insights to reaching and […]

Cross-Platform Engagement of Digital Influencers and Their Audiences

gmc

Beyond the Blog – 360PR MomSquad® blogger-members share ideas to capitalize on bloggers’ broader influence with moms By Leticia Barr Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers and Their Audiences Connecting with Moms Offline Recognizing the ‘Mom’ in Mom Blogger Download Printable PDF Version The 360PR MomSquad® […]

Connecting with Moms Offline

Emily Roach

360PR MomSquad® Playtime Spotlight – With Toy Fair taking place this month, we’ve been busy talking to MomSquad members about what’s new and important to parents at playtime – and how brands are breaking through to moms. By Emily Roach Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers […]

Moms Want Toys that “Do More”

Kinect Sesame Street TV

By Amanda Henson Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers and Their Audiences Connecting with Moms Offline Recognizing the ‘Mom’ in Mom Blogger Download Printable PDF Version The 360PR MomSquad® is a national network of influencer-moms who imbue client campaigns with the latest insights to reaching and […]

Wheat Germ: A Superfood Worth Sneaking into Your Diet

Wheat Germ Smoothie

For many, the beginning of a New Year signifies a fresh start. A time when New Year’s resolutions are top-of-mind, whether they are promises to get back in the gym, stay better organized, or stop spending so much money at the local café (okay, you win FLOUR pastries!). But instead of adding to the laundry […]

CES 2013: The Celebrity Electronics Show

Rev. Run with John

  You expect to see the likes of 50 Cent, will.i.am., Rev Run, Maroon 5 and LL Cool J at the Grammy Awards. But Vegas in January? Well, they were all there – and then some – for the 2013 International Consumer Electronics Show. 360PR client Jabra mixed it up for its debut of the […]

7 Here-to-Stay Social Trends for Brands

7 Here-to-Stay Social Trends for Brands

For a community manager like me, it seemed like just about every day was Christmas in 2012. There were so many great social media moments! I sat down with the 360 Social team just before the holiday break and we came up with a short list of platforms, tools and trends that will have impact […]

Invaluable Reminders, Courtesy of PRWeek: Part Two

PRWeek Confrence

Last time, we dug into three invaluable, big-picture takeaways from last month’s annual PRWeek Conference, all relating to culture. Now let’s take a look at three practice-oriented learnings that emerged from the conference, all ready-to-use: – “Player-Coach” is the new model for senior agency leadership – Marrying content with the right social and digital channels […]

Invaluable Reminders, Courtesy of PRWeek: Part One

PRWeek Logo

PRWeek’s annual conference this month reminded me how healthy getting away for a day can be. Kind of like hitting reset — with benefits — as some of the world’s top marketers and communications leaders made what can look so hazy crystal clear, and, if only for a moment, beautifully simple. The learnings were so […]

At The Corner of Reputation and Brand

Photo Credit: Council of Public Relations Firms

For a car nut PR guy, it was a pinch me moment: the top comms executives from Ford, GM, Toyota and Nissan, all assembled on one stage, trading friendly(ish) barbs over whose hybrids were greener, whose muscle cars brawnier, and whose road back from financial peril more noble.  But you didn’t need a Motor Trend […]

The Mom Next Door: Moms Make And Trust In-Person Recommendations More Than Social Media

See the full study at www.360pr.com/momnextdoor

CHICAGO, Oct. 23, 2012 – Cracking the word-of-mom code is the Holy Grail for brands marketing to moms today.  But who’s more influential – the Facebook mom or the mom chatting up other moms at school drop-off?  According to The Mom Next Door:  How and Why Moms Make Recommendations, a new study released today at the M2Moms […]