Influence Beyond Your Blog at Mom 2.0

This past weekend hundreds of mom (and dad) bloggers gathered in Laguna Niguel, CA for the fifth annual Mom 2.0 Summit. The conference was created as a place for bloggers and brands to connect to share best practices and to discuss partnership opportunities. As usual, the cream of the crop bloggers (such as Christine Koh of Boston Mamas and Liz Gumbinner of Cool Mom Picks), brands (like Dove and Whirlpool) and even celebrities (Amanda Peet and Nia Vardalos) were in attendance.

I had the honor of joining three intelligent and savvy marketers, Cindy Meltzer founder of the Social Craft, Monica Teague Clark Whirlpool Corporation’s Senior Manager of PR & Brand Experience, and Adam Keats Senior Vice President at Weber Shandwick, to speak on the panel titled New Partnership Opportunities: Influence Beyond your Blog and the Shifting Priority on Expressions Over Impressions. With the help of moderator Doug French, we spoke to a room of bloggers about how they can use their interests, expertise and offline affiliations to partner with brands in ways that extend beyond the blog. This includes extended and one-off brand ambassadorships and partnerships.

We discussed how blogger/brand relationships are like dating – it takes a sincere effort from both parties to make the relationship work. Monica from Whirlpool added a family metaphor, explaining that once bloggers are in the Whirlpool “family” they are always part of the team. Like a family, we are interested in bloggers beyond their blog, we want to learn about their entire sphere of influence – online and offline. There was plenty of blogger/brand “dating” at Mom 2.0. A reminder that the most enduring relationships are initiated face-to-face.

Beyond the Stage: In2 Summit Periscope Highlights

Social Media Outlook 2016

Paul Holmes Shares His “Personal Favorites” from the 2015 PR Awards Season

Video Game Publishers Reach Millions via YouTubers, Other Influencers

How Digital Is Defining Your Brand Moment

What to Eat Next! 2015 Food Trends Media, Nutrition Experts, Retailers and Brands can all Sink their Teeth Into

How to Launch Six New Products in One Day

Engaging Moms: From Jewel to Apps Mom and Dad Share

Learnings from PROI Global Meeting – A Snapshot of Social Media in China

Blogging Inside and Out for Search and Other Brand Benefits

Mom 2.0: Better than Ever for Brands & Bloggers

From Boston to Austin: A ‘360’ View of SXSW

The Fizzy Wars & Kids in the Kitchen: International Home + Housewares 2014

Natural Products Expo Serves-Up Food Trends You’ll Soon See at Your Supermarket