Hit of the Week: Making Pop-Culture ‘Pop’ for comiXology

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comiXology in Crain’s New York Business

How it came to be

Meredith Gandy in our New York office had been courting Crain’s New York Business for a couple of months, which led to a briefing for comiXology CEO David Steinberger and Crain’s Senior Reporter Matthew Flamm. To pique Flamm’s interest, Meredith leveraged comiXology’s continued growth, the hiring of new CTO Jeff DiBartolomeo and, for added sizzle, the Fall TV season, highlighting comiXology’s offering of comics based on the popular Waking Dead and other TV series.

Why it matters

Flamm’s story provides extremely positive and affirming third-party validation for comiXology’s digital leadership and reinvigoration of the vast comics industry – a strong message for investors, publishers and other partners that are key to comiXology’s business. “They were ahead of the curve in terms of the experience they provided,” said Image Comics Publisher Eric Stephenson. “And growth has accelerated,” Flamm wrote.

The PR team is also leveraging Crain’s coverage to interest broadcast media in comiXology’s success story, knowing that major print media coverage often paves the way for TV news.

Read the full story here.