We got a little off-schedule with our “Hit of the Week” blog feature due to our upcoming move in Boston (which happens Monday, September 30 – keep an eye on our Facebook page next week!). Without further ado…
The Hit: Celebrity Strolling with Quinny
How it came to be
360PR’s Kristen Thompson seeded the Quinny Moodd by Britto stroller to celebrity moms, which resulted in US Weekly running this image of the always fashionable Gisele Bündchen strolling around Boston with her baby in the Quinny Moodd. Seizing the opportunity to reach a broader audience, 360PR helped secure usage rights and shared the photo on social media for Quinny fans to see and share with their friends around the world.
Why it matters
The coverage aligned the Quinny brand with one of the highest-profile celebrity moms, making a fashion statement and reaching 2 million US Weekly readers – and creating an opportunity to reach thousands more and spur conversation that furthered Quinny’s fashion-forward brand positioning.