Digital Download: The value of your Tweet, Facebook blocks Vine and apps take a chunk of Google’s search pie
How important are your tweets? That is for Twitter to decide! One of the articles in our latest Digital Download discusses Twitter’s recent announcement that they are going to begin attaching value ratings to users’ tweets as none, low, medium and high.
According to Twitter, the new metadata will allow developers to sort through millions of tweets in their streaming API to help them find the conversations that are most useful to them.
Although Twitter did not say how they will actually determine each tweet’s value, it is likely the system will work the same way that “Top Tweets” currently appear in a Twitter search result. Basically, you can get your 140-characters-or-less as a ‘Top Tweet’ if you have a large following or if you manage to rack up a lot of retweets.
As we all know, some streams on Twitter have so much content and move so fast that it can be very hard to keep up. This new system may help brands find the most useful information – and the most influential individuals – in the often-overwhelming Twitter conversations. On the flip side, the new system could prevent great content from being seen if the user (or brand) is new to the ever-growing social platform.
What do you think? Do you find ‘value’ in Twitter’s new rating system?
Read more about Twitter’s new rating system in the latest 360Social Digital Download, a round-up of digital marketing news for brands.
- Twitter will now decide the ‘value’ of your tweets
The value judgments will be assigned to the public metadata of tweeters’ posts, and used by Twitter’s streaming API to help developers more selectively curate massive amounts of status updates. More
- Social Fresh claims Facebook is turning into a mobile company
According to Mark Zuckerberg, in 2013, Facebook is “going to get really good at building mobile-first experiences.” 680 million users access Facebook via mobile at least once a month. 157 million ONLY access Facebook via mobile (15% of the total user base). More
- Twitter launches Vine app – Facebook blocks its fan page
Twitter has introduced a new video sharing service, Vine, that allows users to record and share brief looping videos up to six seconds in length. Upon its initial launch, Facebook made Vine’s unsearchable on its platform. Even at current date, it is not easy to get to the app’s fan page – and they only have 48 likes. More
- Mashable reports how in-app searches are taking searches away from Google
Google accounts for two of every three searches done in the U.S., far and away the most of any core search engine. However, Mashable uncovers that more and more in-app searches are occurring on platforms like Facebook and Amazon. More
- Facebook admits critical bugs caused page reach to be misreported for months
While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to be misreported, leading admins to believe their posts reached fewer people than they actually did, in most cases. More