Facebook’s “20% Rule”, FTC Online Crack Down, #Facebook Hashtags and Brands Utilizing Vine – 360 Digital Download
Facebook has once again quietly made adjustments to its page guidelines and the rules surrounding cover photos. However this time, the changes actually work in favor of brands as Facebook has loosened the rules a little.
As of March 6th, Facebook page administrators can now include contact information, purchase information and even a call-to-action on their Facebook cover photos.
The current Facebook cover photo rule: All covers are public. This means that anyone who visits your page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
The one rule that does remain from the original set – much to the dismay of our design team – is the dreaded 20% text rule. Facebook cover photos still can not have more then 20% text. The same 20% rule applies to images used in Facebook ads and promoted posts, which we somewhat agree with. We don’t want to clutter up user feeds with text-heavy ads. But why only 20% on the cover photo and no limitations on “regular” none-promoted photos? For that, I have no answer. However, I do make sure to follow the guidelines. Do you?
Here is a link that will help you better understand exactly what 20% text looks like:
What do you think about the 20% rule when it comes to the cover photo? Tell us below.
Read more Facebook’s “20% rule” in the latest 360Social Digital Download, a round-up of digital marketing news for brands.
FTC Crack Down on Social Media Advertising - The FTC is heavily monitoring advertisers on Twitter and Facebook to protect consumers from misleading ads. If you suspect that your ad may be misleading, add a disclosure or rephrase the copy. Remember that disclosures need to be clear and visible on all devices and platforms that consumers may use to view the ad.
Facebook Lessens Regulation on 20% Text Rule - Brands are now able to include calls to action, contact info, or references to price or purchase information in the cover photo, but there is still a 20 % limit for text overlay. The new guidelines offer brands more flexibility in the sort of content included in cover photos.
#Facebook to Incorporate Hashtags? - Twitter created the hashtag to allow users to collate tweets relating to a single topic or news event, and Instagram quickly followed suit, but is Facebook next? Facebook is testing the hashtag feature, which would allow Facebook users to click on the hashtag (#360PR) to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads.
Brands Start Using 6-Second Video App Vine - 6-second video sharing app Vine was acquired by Twitter in December, making people wonder if it could be this year’s hot new app on the block. Hopeful of its rise in popularity, many brands have jumped in to create their own microvideos to share both on Vine and Twitter. Mashable ranked the 10 Best Brands on Vine. Stop Motion videos are beginning to define the Vine tone between both users and brands. Brands are creative, inspiring, and funny.
Google Reader Out. Feedly In - Since Google announced that they would be killing off Google Reader, many users turned to the app Feedly to get their RSS Feeds. A few performance glitches from Google Alerts have thrown users into a whirl of speculation that Google may terminate of Alerts next. Google has said nothing about ending the service, but everyone is in search of a back up free email alert system.