360PR Helps Peapod Launch Virtual Grocery Stores
Imagine buying your groceries as you whisk through the transit station on the way home, with a simple swipe of a billboard with your mobile phone.
Peapod.com makes it possible, with their new virtual grocery stores at commuter rail stations in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, D.C. and Chicago. The first of its kind in the U.S., the virtual store technology features billboards of larger-than-life grocery aisles on train platforms. Commuters with iPhones, iPads, iPod touches or Android phones simply scan a QR code on the billboards to download a free PeapodMobile app and start shopping on the spot by scanning bar codes of the products displayed in the virtual “aisles.”
Millions of consumers learned about this cutting-edge, convenient way to do the weekly grocery shopping as a result of a 360PR media storm, including a CNN Newsource segment distributed to 200 TV stations across the country, a FOX Business segment, stories online on Yahoo! News and Mashable, among others.
Want to give the PeapodMobile app a try? Download it now: PeapodMobile for iPhone, iPad and iPod touch, PeapodMobile for Android.
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A truly amazing and innovative program. Fantastic results team Healthy Living!
I think this is a great idea that really thinks about evolving technology and today’s consumer. The billboards with the products are an interesting idea that visually displays and advertises products instead of having everything through an app though I am curious why they chose to have customers select products this way instead of having everything all in-app. It does bring the question of competition against physical grocery stores and the personal connections made at the register and determining which product is best against other brands. I’m curious when this will reach the West Coast!