360PR at Natural Products Expo West

by Lindsay Durr

This weekend Natural Products Expo West took over the Anaheim Convention Center displaying the latest and greatest in the natural and organic space. Several 360PR clients were in attendance including Nasoya, h2O spring water, Adora Calcium Supplements, and Stonyfield Farm with its larger-than-life yogurt cup booth!

The show spanned everything from dietary supplements to pet food to cleaning products and included a plethora of ways for consumers to make their lives healthier and more green. In the food space, gluten-free remained a buzz term for the second year in a row. We sampled gluten-free versions of everything from cupcakes to pizza to burger buns! Energy and “relaxation” drinks also continued to be a hot item; the LA Times posted an article about the trend which you can view here. Manufacturers also touted developments in green packaging including Seventh Generation’s new cardboard laundry detergent bottle.

For those of you at Expo (or observers of the natural space), what do you think will be this year’s top trends?