Live From CES 2015! 360PR Goes Trend Spotting at the World’s Biggest Consumer Electronics Show


The future will be brighter, wearable, and always connected Surrounded by robots and flashing LED lights, there is no doubt that techies know how to start the year of with a bang! The annual gadget-gala, known as the Consumer Electronics Show (CES), is an exhibition of futuristic proportions held every year in Las Vegas. 360PR […]

What to Eat Next! 2015 Food Trends Media, Nutrition Experts, Retailers and Brands can all Sink their Teeth Into


Americans love a good food trend – as anyone who has tried the Paleo, Atkins or even Grapefruit diet can attest! At 360PR, we love a good food trend as well, and being able to make the connection for our clients’ food products is a key tool in earned and social media. As consumers become […]

A 360PR Curated Guide to Celebrating the Season


In the spirit of the season, 360PR is excited to share our holiday guide – a curated collection of tips and tricks highlighting some of our favorite products and brands we’ve had the privilege of working with throughout the year. Featuring everything from quick and easy recipes and DIY gift ideas, to family friendly activities, […]

How to Launch Six New Products in One Day


Seedsationals, Grainfully Yours, CrunchIts, Zen Crisps, Savory Snackerz and Power Crisps…sound like some great new crackers you’d like to find in your grocery store? Well maybe not just yet, but in just one hour, some of the country’s leading food brands, journalists, RDs and food scientists, along with 360PR’s Healthy Living team, brainstormed a host […]

Turning Brand Acquaintances into Brand Advocates


Earlier this year, 360PR initiated an ambassador program for tommee tippee, the #1 UK infant and toddler feeding brand that’s just entering its preschool years here in the U.S. To dial-up mom-to-mom recommendations, 360PR created the Tommee Mommees. This newly minted network of influencer-moms has effectively inserted the tommee tippee brand into the online parenting […]

Engaging Moms: From Jewel to Apps Mom and Dad Share


The M2Moms conference is always a great event, with fresh research, case studies and actionable insights – and this year was no exception. Topics ranged from engaging mom advocates to generate peer-to-peer recommendations, to leveraging mom-created content for native advertising. Grammy-winner Jewel was in the house discussing brands she’s partnered with, including Fisher-Price with whom […]

PRSA Boston’s The Digital Agency

PRSA Boston’s The Digital Agency, An inside look at how agencies manage the digital world

An inside look at how agencies manage the digital world More digital work is the norm for PR agencies big and small these days. From content & community management for social channels to responsive web design, as the digital space grows, so do the number of digital specialists and services being provided by agencies. This […]

Social Success – and ‘Crossroads’ – at #PRSABos Social Summit


I was excited to attend the recent Social Media Summit hosted by the Boston PRSA chapter at Bentley University. The summit kicked off with keynote speaker Victor Lee from Hasbro, who captivated the audience with his passion, enthusiasm, and candid reminders that social media has completely upended the way we used to do things. Lee […]

Learnings from PROI Global Meeting – A Snapshot of Social Media in China


I’m just back from representing 360PR at the PROI Worldwide 44th Annual Meeting in Hong Kong, a summit with our global partners – 60 leading independent PR agencies across more than 100 cities in 50+ countries.  One of the most eye-opening seminars was “An Introduction to Digital/Social Media in China” led by Arthur Hagopian, digital director […]

Blogging Inside and Out for Search and Other Brand Benefits


Last week, I had the privilege of helping to coordinate an event with the Publicity Club of New England, welcoming a diverse group of experts to our Boston office to discuss “The Evolving Relationship of Brands and Bloggers.”  Moderated by 360PR’s Laura Tomasetti, the panel included Dave Charest, Senior Manager of Content & Social Media […]

Mom 2.0: Better than Ever for Brands & Bloggers

Dove Booth

Last week I had the privilege of traveling to Atlanta and attending one of the premier mom blogging conferences, the Mom 2.0 Summit. Billed as an open conversation between moms, marketers and media, this conference draws 500+ influencers, including thought leaders such as Heather Armstrong of Dooce, Liz Gumbinner of Mom 101, and Kristen Howerton […]

Appealing to a Wider Audience: The Digital Reinvention of Forbes

Last week I sat in on a panel featuring the editors of Forbes magazine, which included Deborah Jacobs (Personal Finance), Maggie McGrath (Personal Finance for Millennials/Breaking Market News) and Frederick Allen (Leadership). During the course of the discussion, they touched on the evolution of Forbes and how the editorial expansion is meeting the needs and […]

Fun and Learning in the ‘Sandbox’

Sandbox Summit 201

Last week, the annual Sandbox Summit was held at MIT, up the street from our Boston headquarters. Founded and coordinated by 360PR friends Wendy Smolen and Claire Green, the Sandbox Summit gathers children’s media leaders – designers, educators, media and other experts to share how technology affects the way kids play, learn, and connect. This […]

From Boston to Austin: A ‘360’ View of SXSW


Last week, I attended SXSW for the second year in a row. The massive, city-wide event in Austin is the intersection of three separate festivals – Interactive, Film and Music – bringing together creative minds from all over the world to share ideas, artistic creation and so much more. Over the past few years, gaming […]