PRSA Boston’s The Digital Agency

PRSA Boston’s The Digital Agency, An inside look at how agencies manage the digital world

An inside look at how agencies manage the digital world More digital work is the norm for PR agencies big and small these days. From content & community management for social channels to responsive web design, as the digital space grows, so do the number of digital specialists and services being provided by agencies. This […]

Social Success – and ‘Crossroads’ – at #PRSABos Social Summit

social-media-summit-2014

I was excited to attend the recent Social Media Summit hosted by the Boston PRSA chapter at Bentley University. The summit kicked off with keynote speaker Victor Lee from Hasbro, who captivated the audience with his passion, enthusiasm, and candid reminders that social media has completely upended the way we used to do things. Lee […]

Learnings from PROI Global Meeting – A Snapshot of Social Media in China

Learnings from PROI Global Meeting – A Snapshot of Social Media in China

I’m just back from representing 360PR at the PROI Worldwide 44th Annual Meeting in Hong Kong, a summit with our global partners – 60 leading independent PR agencies across more than 100 cities in 50+ countries.  One of the most eye-opening seminars was “An Introduction to Digital/Social Media in China” led by Arthur Hagopian, digital director […]

Blogging Inside and Out for Search and Other Brand Benefits

blog

Last week, I had the privilege of helping to coordinate an event with the Publicity Club of New England, welcoming a diverse group of experts to our Boston office to discuss “The Evolving Relationship of Brands and Bloggers.”  Moderated by 360PR’s Laura Tomasetti, the panel included Dave Charest, Senior Manager of Content & Social Media […]

Mom 2.0: Better than Ever for Brands & Bloggers

Dove Booth

Last week I had the privilege of traveling to Atlanta and attending one of the premier mom blogging conferences, the Mom 2.0 Summit. Billed as an open conversation between moms, marketers and media, this conference draws 500+ influencers, including thought leaders such as Heather Armstrong of Dooce, Liz Gumbinner of Mom 101, and Kristen Howerton […]

Appealing to a Wider Audience: The Digital Reinvention of Forbes

Last week I sat in on a panel featuring the editors of Forbes magazine, which included Deborah Jacobs (Personal Finance), Maggie McGrath (Personal Finance for Millennials/Breaking Market News) and Frederick Allen (Leadership). During the course of the discussion, they touched on the evolution of Forbes and how the editorial expansion is meeting the needs and […]

Fun and Learning in the ‘Sandbox’

Sandbox Summit 201

Last week, the annual Sandbox Summit was held at MIT, up the street from our Boston headquarters. Founded and coordinated by 360PR friends Wendy Smolen and Claire Green, the Sandbox Summit gathers children’s media leaders – designers, educators, media and other experts to share how technology affects the way kids play, learn, and connect. This […]

From Boston to Austin: A ‘360’ View of SXSW

SXSW2014

Last week, I attended SXSW for the second year in a row. The massive, city-wide event in Austin is the intersection of three separate festivals – Interactive, Film and Music – bringing together creative minds from all over the world to share ideas, artistic creation and so much more. Over the past few years, gaming […]

The Fizzy Wars & Kids in the Kitchen: International Home + Housewares 2014

Cake Boss

Last year, I reported on kids as foodies as a major trend at the International Home + Housewares Show, specifically the rise of food TV for the whole family, like the Food Network’s Cupcake Wars and TLC’s Cake Boss, and a corresponding market for kid-friendly cookware and utensils.  This year, the kids as foodies trend […]

Natural Products Expo Serves-Up Food Trends You’ll Soon See at Your Supermarket

Natural Products Expo West 2014

It’s no surprise this year’s Natural Products Expo West, the largest natural products convention, was busier than ever considering that sales of natural/organic products reached $81.3 billion in 2012, up 13.5% from the previous year (source). By many estimations that growth is just the beginning, as consumers increase their focus on what goes into the […]

Facebook Continues to Broaden Its Appeal with WhatsApp Acquisition

Facebook Continues to Broaden Their Appeal with WhatsApp Acquisition

The digital community was abuzz recently when Facebook announced that it would be acquiring WhatsApp (and its 55 employees) for a whopping $19 billion. Yes, you read that correctly. $19 billion. The forthcoming purchase of WhatsApp makes the $1 billion that Facebook spent to acquire Instagram back in 2012 seem like peanuts. So what is […]

How Pinterest’s Latest Updates Benefit Brands

Pinterest

Pinterest is a great social networking tool for brands, especially those looking to increase e-commerce. Across all of Pinterest, the average pin delivers two site visits, six page views, 10+ repins and generates 78 cents in sales, according to research shared by TechCrunch. Pinterest’s latest updates provide several opportunities for brands to thrive on the image-based site.

For Moms, It’s All About the Memories

For Moms, It's All About...

With a constant connection to multiple screens, families are often spending more time interacting with online friends and communities and less time enjoying their friends and family “IRL” (that’s social networking short-hand for “in real life”). According to Yahoo’s recent study, “Brave New Moms: Navigating technology’s impact on family time,” moms report living a “hectic” […]

Hit of the Week: Blue Chair Bay on Wall Street Journal

Blue Chair Bay Rum

How it came to be As WSJ’s resident spirits guru, and thus a major influencer, Charles Passy was among our top targets from the moment we started working with Kenny Chesney-owned Blue Chair Bay Rum. His stories can walk the line between the pleasure of imbibing and the business of spirits – ideal for reaching […]