Appealing to a Wider Audience: The Digital Reinvention of Forbes

Last week I sat in on a panel featuring the editors of Forbes magazine, which included Deborah Jacobs (Personal Finance), Maggie McGrath (Personal Finance for Millennials/Breaking Market News) and Frederick Allen (Leadership). During the course of the discussion, they touched on the evolution of Forbes and how the editorial expansion is meeting the needs and […]

Fun and Learning in the ‘Sandbox’

Sandbox Summit 201

Last week, the annual Sandbox Summit was held at MIT, up the street from our Boston headquarters. Founded and coordinated by 360PR friends Wendy Smolen and Claire Green, the Sandbox Summit gathers children’s media leaders – designers, educators, media and other experts to share how technology affects the way kids play, learn, and connect. This […]

From Boston to Austin: A ‘360’ View of SXSW

SXSW2014

Last week, I attended SXSW for the second year in a row. The massive, city-wide event in Austin is the intersection of three separate festivals – Interactive, Film and Music – bringing together creative minds from all over the world to share ideas, artistic creation and so much more. Over the past few years, gaming […]

The Fizzy Wars & Kids in the Kitchen: International Home + Housewares 2014

Cake Boss

Last year, I reported on kids as foodies as a major trend at the International Home + Housewares Show, specifically the rise of food TV for the whole family, like the Food Network’s Cupcake Wars and TLC’s Cake Boss, and a corresponding market for kid-friendly cookware and utensils.  This year, the kids as foodies trend […]

Natural Products Expo Serves-Up Food Trends You’ll Soon See at Your Supermarket

Natural Products Expo West 2014

It’s no surprise this year’s Natural Products Expo West, the largest natural products convention, was busier than ever considering that sales of natural/organic products reached $81.3 billion in 2012, up 13.5% from the previous year (source). By many estimations that growth is just the beginning, as consumers increase their focus on what goes into the […]

Facebook Continues to Broaden Its Appeal with WhatsApp Acquisition

Facebook Continues to Broaden Their Appeal with WhatsApp Acquisition

The digital community was abuzz recently when Facebook announced that it would be acquiring WhatsApp (and its 55 employees) for a whopping $19 billion. Yes, you read that correctly. $19 billion. The forthcoming purchase of WhatsApp makes the $1 billion that Facebook spent to acquire Instagram back in 2012 seem like peanuts. So what is […]

How Pinterest’s Latest Updates Benefit Brands

Pinterest

Pinterest is a great social networking tool for brands, especially those looking to increase e-commerce. Across all of Pinterest, the average pin delivers two site visits, six page views, 10+ repins and generates 78 cents in sales, according to research shared by TechCrunch. Pinterest’s latest updates provide several opportunities for brands to thrive on the image-based site.

For Moms, It’s All About the Memories

For Moms, It's All About...

With a constant connection to multiple screens, families are often spending more time interacting with online friends and communities and less time enjoying their friends and family “IRL” (that’s social networking short-hand for “in real life”). According to Yahoo’s recent study, “Brave New Moms: Navigating technology’s impact on family time,” moms report living a “hectic” […]

Hit of the Week: Blue Chair Bay on Wall Street Journal

Blue Chair Bay Rum

How it came to be As WSJ’s resident spirits guru, and thus a major influencer, Charles Passy was among our top targets from the moment we started working with Kenny Chesney-owned Blue Chair Bay Rum. His stories can walk the line between the pleasure of imbibing and the business of spirits – ideal for reaching […]

Hit of the Week: Must-see TV Presents Opportunity for Food, Drink and Conversation

Nasoya Asparagus Rolls

How it came to be Legions of fans were eagerly anticipating this month’s premiere of Season 4 of PBS’ hit series Downton Abbey.  As a way to celebrate the return of the Crawleys into American households, 360PR served up simply splendid home viewing party ideas to media, complete with recipes featuring several of our food […]

Google’s New Ads, Twitter’s Edit Feature, Facebook’s Latest Updates

360PR Digital Download 12-19-13

The Digital Download series by 360 Crowd™ gives you the best digital tips and tricks for new tools and general news circulating in the digital world. New Google+ Ads won’t run on G+ – Google recently announced that it’s using its Google+ social network to create ads, but not run them. Instead, the “+Post” ads run on […]

Global Creativity on Full Display at Holmes Summit

Last month’s Holmes PR Summit in Miami was billed as a global affair, and in four days packed with worthwhile discussions spanning big data to local relevance, it was indeed the conference’s global perspective that I found most energizing. It’s just too easy to adopt the attitude that the communications world revolves around the U.S., […]

Apple’s Latest Acquisition, Snapchat’s Impressive New Hire, Facebook’s News Feed Updates, Instagram’s Ad Results

360 Crowd

The Digital Download series by 360 Crowd™ gives you the best digital tips and tricks for new tools and general news circulating in the digital world. Apple acquires Topsy – On Monday, Apple bought Topsy Labs, a start-up social media analytics company that could potentially help Apple better understand what people are talking about on […]

Facebook’s New Button Designs, Flipboard’s Competitive Shopping Feature, ConnecTV’s Live TV-Sharing App, Google Glass’s New Music Features

360PR's Digital Download 11.14.13

The Digital Download series by 360 Crowd™ gives you the best digital tips and tricks for new tools and general news circulating in the digital world. Facebook introduces new Like and Share buttons – Facebook recently redesigned both its Like and Share buttons to encourage more Likes and Shares of content across the web. The […]