How to Launch Six New Products in One Day

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Seedsationals, Grainfully Yours, CrunchIts, Zen Crisps, Savory Snackerz and Power Crisps…sound like some great new crackers you’d like to find in your grocery store? Well maybe not just yet, but in just one hour, some of the country’s leading food brands, journalists, RDs and food scientists, along with 360PR’s Healthy Living team, brainstormed a host […]

Turning Brand Acquaintances into Brand Advocates

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Earlier this year, 360PR initiated an ambassador program for tommee tippee, the #1 UK infant and toddler feeding brand that’s just entering its preschool years here in the U.S. To dial-up mom-to-mom recommendations, 360PR created the Tommee Mommees. This newly minted network of influencer-moms has effectively inserted the tommee tippee brand into the online parenting […]

Engaging Moms: From Jewel to Apps Mom and Dad Share

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The M2Moms conference is always a great event, with fresh research, case studies and actionable insights – and this year was no exception. Topics ranged from engaging mom advocates to generate peer-to-peer recommendations, to leveraging mom-created content for native advertising. Grammy-winner Jewel was in the house discussing brands she’s partnered with, including Fisher-Price with whom […]

PRSA Boston’s The Digital Agency

PRSA Boston’s The Digital Agency, An inside look at how agencies manage the digital world

An inside look at how agencies manage the digital world More digital work is the norm for PR agencies big and small these days. From content & community management for social channels to responsive web design, as the digital space grows, so do the number of digital specialists and services being provided by agencies. This […]

Social Success – and ‘Crossroads’ – at #PRSABos Social Summit

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I was excited to attend the recent Social Media Summit hosted by the Boston PRSA chapter at Bentley University. The summit kicked off with keynote speaker Victor Lee from Hasbro, who captivated the audience with his passion, enthusiasm, and candid reminders that social media has completely upended the way we used to do things. Lee […]

Learnings from PROI Global Meeting – A Snapshot of Social Media in China

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I’m just back from representing 360PR at the PROI Worldwide 44th Annual Meeting in Hong Kong, a summit with our global partners – 60 leading independent PR agencies across more than 100 cities in 50+ countries.  One of the most eye-opening seminars was “An Introduction to Digital/Social Media in China” led by Arthur Hagopian, digital director […]

Blogging Inside and Out for Search and Other Brand Benefits

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Last week, I had the privilege of helping to coordinate an event with the Publicity Club of New England, welcoming a diverse group of experts to our Boston office to discuss “The Evolving Relationship of Brands and Bloggers.”  Moderated by 360PR’s Laura Tomasetti, the panel included Dave Charest, Senior Manager of Content & Social Media […]

Mom 2.0: Better than Ever for Brands & Bloggers

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Last week I had the privilege of traveling to Atlanta and attending one of the premier mom blogging conferences, the Mom 2.0 Summit. Billed as an open conversation between moms, marketers and media, this conference draws 500+ influencers, including thought leaders such as Heather Armstrong of Dooce, Liz Gumbinner of Mom 101, and Kristen Howerton […]

Appealing to a Wider Audience: The Digital Reinvention of Forbes

Last week I sat in on a panel featuring the editors of Forbes magazine, which included Deborah Jacobs (Personal Finance), Maggie McGrath (Personal Finance for Millennials/Breaking Market News) and Frederick Allen (Leadership). During the course of the discussion, they touched on the evolution of Forbes and how the editorial expansion is meeting the needs and […]

Fun and Learning in the ‘Sandbox’

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Last week, the annual Sandbox Summit was held at MIT, up the street from our Boston headquarters. Founded and coordinated by 360PR friends Wendy Smolen and Claire Green, the Sandbox Summit gathers children’s media leaders – designers, educators, media and other experts to share how technology affects the way kids play, learn, and connect. This […]

From Boston to Austin: A ‘360’ View of SXSW

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Last week, I attended SXSW for the second year in a row. The massive, city-wide event in Austin is the intersection of three separate festivals – Interactive, Film and Music – bringing together creative minds from all over the world to share ideas, artistic creation and so much more. Over the past few years, gaming […]

The Fizzy Wars & Kids in the Kitchen: International Home + Housewares 2014

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Last year, I reported on kids as foodies as a major trend at the International Home + Housewares Show, specifically the rise of food TV for the whole family, like the Food Network’s Cupcake Wars and TLC’s Cake Boss, and a corresponding market for kid-friendly cookware and utensils.  This year, the kids as foodies trend […]

Natural Products Expo Serves-Up Food Trends You’ll Soon See at Your Supermarket

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It’s no surprise this year’s Natural Products Expo West, the largest natural products convention, was busier than ever considering that sales of natural/organic products reached $81.3 billion in 2012, up 13.5% from the previous year (source). By many estimations that growth is just the beginning, as consumers increase their focus on what goes into the […]

Facebook Continues to Broaden Its Appeal with WhatsApp Acquisition

Facebook Continues to Broaden Their Appeal with WhatsApp Acquisition

The digital community was abuzz recently when Facebook announced that it would be acquiring WhatsApp (and its 55 employees) for a whopping $19 billion. Yes, you read that correctly. $19 billion. The forthcoming purchase of WhatsApp makes the $1 billion that Facebook spent to acquire Instagram back in 2012 seem like peanuts. So what is […]