Like a jelly donut, the learnings were deliciously sweet at a social media event held recently by the PRSA Boston chapter, especially those imparted by Dunkin’ Brands Communications Chief Officer Karen Raskopf and Jessica Gioglio, PR & Social Media Manager for Dunkin’ Donuts. Raskopf set the stage with clarity and conviction, as one gets the […]
In the wake of blizzard “Nemo” earlier this month, I headed to New York for the perfect storm of fashion, toys and canines – Fashion Week, Toy Fair and the Westminster Dog Show. I’ve always found it curious that these three big events – drawing very different audiences – collide annually. Imagine being the producer […]
CHICAGO, Oct. 23, 2012 – Cracking the word-of-mom code is the Holy Grail for brands marketing to moms today. But who’s more influential – the Facebook mom or the mom chatting up other moms at school drop-off? According to The Mom Next Door: How and Why Moms Make Recommendations, a new study released today at the M2Moms […]
I had the opportunity to attend a new conference for bloggers in the Northeast over the weekend – Springboard – and I was reminded why I enjoy blogger conferences so much: the energy! While many industry conferences and trade shows have grown sleepy over the years, the buzz at blogger conferences has never been louder […]
amily budget aside for a moment, moms are continuing to shop. There’s no way around the weekly groceries and I still have to fight my way through the masses when shopping for shoes, the latest Apple device and for any number of things at Target (at least when I’m not shopping online). So how can brands be sure they’re top of “the list” when mom goes shopping?
The 2010 Bell Ringer Awards were bustling last night – nothing like a roomful of PR people with cocktails waiting to be recognized! The awards cast a spotlight on the leading-edge campaigns of the past year by New England-based firms. The lifetime achievement award was presented to Larry Weber, a reminder of the caliber of […]
I was catching up on The Daily Show (thank you Tivo) this week and caught Jon Stewart’s interview with Newsweek Editor Jon Meacham, who appeared on the show the same day The Washington Post Co. announced it was putting Newsweek up for sale. Check out the interview if you haven’t seen it. Meacham is perfectly […]
We are a calendar-driven culture and that gives marketers something to celebrate all year long – if they understand the audience opportunity and strike the right chord. The essence of Mother’s Day, for example, is sharing. Moms share it with their kids. And most of the moms I know reached straight for their iPhone when […]