For Dunkin, ‘Social’ Has Always Been Part of the Strategy

Donuts = Smiles

Like a jelly donut, the learnings were deliciously sweet at a social media event held recently by the PRSA Boston chapter, especially those imparted by Dunkin’ Brands Communications Chief Officer Karen Raskopf and Jessica Gioglio, PR & Social Media Manager for Dunkin’ Donuts. Raskopf set the stage with clarity and conviction, as one gets the […]

What “Best Agency to Work For” Means for Clients

360PR: Best Agency to Work For

We were honored to be named the Best Small Agency to Work For at the 2013 SABRE Awards last week. We’ve long prided ourselves on creating and investing in a culture that’s rewarding – and just plain fun – for our employees to come to every day. But what does such an honor mean to […]

Fashion, Toys and Canines

LEGO Friends - Toy Fair 2013

In the wake of blizzard “Nemo” earlier this month, I headed to New York for the perfect storm of fashion, toys and canines – Fashion Week, Toy Fair and the Westminster Dog Show. I’ve always found it curious that these three big events – drawing very different audiences – collide annually. Imagine being the producer […]

The Mom Next Door: Moms Make And Trust In-Person Recommendations More Than Social Media

See the full study at

CHICAGO, Oct. 23, 2012 – Cracking the word-of-mom code is the Holy Grail for brands marketing to moms today.  But who’s more influential – the Facebook mom or the mom chatting up other moms at school drop-off?  According to The Mom Next Door:  How and Why Moms Make Recommendations, a new study released today at the M2Moms […]

Bloggers Spring Forward at New Springboard Conference

Springboard Conference

I had the opportunity to attend a new conference for bloggers in the Northeast over the weekend – Springboard – and I was reminded why I enjoy blogger conferences so much: the energy!  While many industry conferences and trade shows have grown sleepy over the years, the buzz at blogger conferences has never been louder […]

The Shopping Mom’s Mindset

amily budget aside for a moment, moms are continuing to shop. There’s no way around the weekly groceries and I still have to fight my way through the masses when shopping for shoes, the latest Apple device and for any number of things at Target (at least when I’m not shopping online). So how can brands be sure they’re top of “the list” when mom goes shopping?

Social Media: From Layer to Leader

Many brands have been leveraging social media as part of their communications strategy for several years now.  But our thinking about how to use social media has evolved tremendously, especially during the past 12 months.  And it’s not just the digital natives who get it. The most senior-level marketers, with 20, 30, or more years […]

What is PR’s true value?

I just spent a couple of days surrounded by leaders in the PR industry, at the Council of PR Firms annual Critical Issues Forum.  One clear take-away for me is that this is an industry that’s more than bouncing back.  It’s invigorated – with ideas, new technologies and new ways to help brands fuel conversation, […]

So many events – what’s a blogger (and brand) to do?

360 recently hosted members of the new Boston Parent Bloggers Network for a discussion on what’s next for bloggers and brands and what’s working now.  The meeting was spurred by a rigorous schedule of blogger events we have underway this fall for an array of brands. We’ve had great turnout at our first few events.  […]

Ring My Bell

The 2010 Bell Ringer Awards were bustling last night – nothing like a roomful of PR people with cocktails waiting to be recognized!  The awards cast a spotlight on the leading-edge campaigns of the past year by New England-based firms. The lifetime achievement award was presented to Larry Weber, a reminder of the caliber of […]

Paying for News – Why Not?

I was catching up on The Daily Show (thank you Tivo) this week and caught Jon Stewart’s interview with Newsweek Editor Jon Meacham, who appeared on the show the same day The Washington Post Co. announced it was putting Newsweek up for sale.  Check out the interview if you haven’t seen it. Meacham is perfectly […]

Mother’s Day Reminds Us We’re a Calendar Culture – and that’s not such a bad thing

We are a calendar-driven culture and that gives marketers something to celebrate all year long – if they understand the audience opportunity and strike the right chord. The essence of Mother’s Day, for example, is sharing. Moms share it with their kids.  And most of the moms I know reached straight for their iPhone when […]

‘Twilight’ and Anniversaries Top Toy Fair

The life-size cardboard cut-out of Edward stopped me in my tracks as I walked the aisles at Toy Fair in New York this week.  ‘Twilight’ was one of the newer licenses dotting booths at the annual toy industry show.  Mattel has cast the Twilight stars – Edward and Bella – as Barbie dolls.  Mattel also […]

A Year in (Brief) Review

In honor of Sesame Street’s 40th anniversary in 2009, I thought I’d cap off the year with the Letter of the Day – make that Letter of the Year.  By my guestimation, the letter E was the hardest working letter in the alphabet in 2009 – used in ads, on packaging and in press releases […]