Like a jelly donut, the learnings were deliciously sweet at a social media event held recently by the PRSA Boston chapter, especially those imparted by Dunkin’ Brands Communications Chief Officer Karen Raskopf and Jessica Gioglio, PR & Social Media Manager for Dunkin’ Donuts. Raskopf set the stage with clarity and conviction, as one gets the […]
CHICAGO, Oct. 23, 2012 — Cracking the word-of-mom code is the Holy Grail for brands marketing to moms today. But who’s more influential – the Facebook mom or the mom chatting up other moms at school drop-off? According to The Mom Next Door: How and Why Moms Make Recommendations, a new study released today at the M2Moms […]
I had the opportunity to attend a new conference for bloggers in the Northeast over the weekend – Springboard – and I was reminded why I enjoy blogger conferences so much: the energy! While many industry conferences and trade shows have grown sleepy over the years, the buzz at blogger conferences has never been louder […]
amily budget aside for a moment, moms are continuing to shop. There’s no way around the weekly groceries and I still have to fight my way through the masses when shopping for shoes, the latest Apple device and for any number of things at Target (at least when I’m not shopping online). So how can brands be sure they’re top of “the list” when mom goes shopping?
The 2010 Bell Ringer Awards were bustling last night – nothing like a roomful of PR people with cocktails waiting to be recognized! The awards cast a spotlight on the leading-edge campaigns of the past year by New England-based firms. The lifetime achievement award was presented to Larry Weber, a reminder of the caliber of […]
I had the pleasure of moderating an informative panel of leading brands and bloggers in the parenting space at last month’s Marketing 2 Moms conference. We’ve edited the two-hour session down to a 13-minute podcast, packed with tips and insights – worth a listen as you’re building your 2010 campaigns and considering how to initiate […]