Bloggers Spring Forward at New Springboard Conference

Springboard Conference

I had the opportunity to attend a new conference for bloggers in the Northeast over the weekend – Springboard – and I was reminded why I enjoy blogger conferences so much: the energy!  While many industry conferences and trade shows have grown sleepy over the years, the buzz at blogger conferences has never been louder […]

The Shopping Mom’s Mindset

amily budget aside for a moment, moms are continuing to shop. There’s no way around the weekly groceries and I still have to fight my way through the masses when shopping for shoes, the latest Apple device and for any number of things at Target (at least when I’m not shopping online). So how can brands be sure they’re top of “the list” when mom goes shopping?

Social Media: From Layer to Leader

Many brands have been leveraging social media as part of their communications strategy for several years now.  But our thinking about how to use social media has evolved tremendously, especially during the past 12 months.  And it’s not just the digital natives who get it. The most senior-level marketers, with 20, 30, or more years […]

What is PR’s true value?

I just spent a couple of days surrounded by leaders in the PR industry, at the Council of PR Firms annual Critical Issues Forum.  One clear take-away for me is that this is an industry that’s more than bouncing back.  It’s invigorated – with ideas, new technologies and new ways to help brands fuel conversation, […]

So many events – what’s a blogger (and brand) to do?

360 recently hosted members of the new Boston Parent Bloggers Network for a discussion on what’s next for bloggers and brands and what’s working now.  The meeting was spurred by a rigorous schedule of blogger events we have underway this fall for an array of brands. We’ve had great turnout at our first few events.  […]

Ring My Bell

The 2010 Bell Ringer Awards were bustling last night – nothing like a roomful of PR people with cocktails waiting to be recognized!  The awards cast a spotlight on the leading-edge campaigns of the past year by New England-based firms. The lifetime achievement award was presented to Larry Weber, a reminder of the caliber of […]

‘Twilight’ and Anniversaries Top Toy Fair

The life-size cardboard cut-out of Edward stopped me in my tracks as I walked the aisles at Toy Fair in New York this week.  ‘Twilight’ was one of the newer licenses dotting booths at the annual toy industry show.  Mattel has cast the Twilight stars – Edward and Bella – as Barbie dolls.  Mattel also […]

A Year in (Brief) Review

In honor of Sesame Street’s 40th anniversary in 2009, I thought I’d cap off the year with the Letter of the Day – make that Letter of the Year.  By my guestimation, the letter E was the hardest working letter in the alphabet in 2009 – used in ads, on packaging and in press releases […]

FTC Guides: Bloggers react, offer advice for brands

Blogland will be buzzing tomorrow as the new FTC Guides take effect, clarifying rules for disclosure of material relationships between bloggers and brands.  We talked to blogger members of our MomSquad to get their reaction to the guidelines – what the rules mean for their blogs and what advice bloggers have for brands. “I couldn’t […]

M2Moms “Brands & Blogs” Podcast

I had the pleasure of moderating an informative panel of leading brands and bloggers in the parenting space at last month’s Marketing 2 Moms conference.  We’ve edited the two-hour session down to a 13-minute podcast, packed with tips and insights – worth a listen as you’re building your 2010 campaigns and considering how to initiate […]

Marketing to Moms: “The Shift Has Happened”

The key take-away for me at this week’s Marketing to Moms conference was about story-telling. Not story-telling by advertisers or PR people – not the campaigns and messages that are pushed out. I’m talking about the stories created by the millions of consumers on YouTube, Facebook and other social sites. With the increasing amount of user-generated content […]

Holy Fall! It’s Back-to-School, Back-to-Work

It’s September and summer vacation’s clearly over.  Most of us have it engrained from the day we start kindergarten, backpacks on and lunchboxes in hand, that September means business.  This September’s no exception – and we’re thankful for that. In one week at 360, we’ve had three client events spanning a range of product categories:  an […]

Some dad blogs we like…and other tidbits

The Summer issue of our MomSquad Trendletter is out and I keep meaning to post the link here in case you’re not a Trendletter subscriber.  It’s a particularly good issue if I may say so, with a great line up of content and contributors, including: What’s happening with Dad Blogs, a piece contributed by Christy Matte of’s […]

Blogher Day 1: Blog with Integrity, PR with Integrity

Guess what the first and last topic was on the first day of Blogher? Right. That FTC stuff. Disclosure was the main message from the Blogher founders.  Blogher requires its network of 2,500 bloggers to aggregate product reviews to a separate review blog and note that reviews are sponsored. But is disclosure enough?  Do we […]