The PR profession has entered a new golden age of insight-driven creativity, leaving behind the days of creativity for its own sake, no matter how brilliantly expressed.
A thousand words? That picture is now worth a million words. That was my biggest takeaway from a conference bursting with them: the Council of Public Relations Firms’ annual Critical Issues Forum on October 24, which took a deep dive into content creation and marketing. Wading through the event’s Twitter stream (#contentfrenzy), I was far […]
Last month’s Holmes PR Summit in Miami was billed as a global affair, and in four days packed with worthwhile discussions spanning big data to local relevance, it was indeed the conference’s global perspective that I found most energizing. It’s just too easy to adopt the attitude that the communications world revolves around the U.S., […]
For a car nut PR guy, it was a pinch me moment: the top comms executives from Ford, GM, Toyota and Nissan, all assembled on one stage, trading friendly(ish) barbs over whose hybrids were greener, whose muscle cars brawnier, and whose road back from financial peril more noble. But you didn’t need a Motor Trend […]