Hit of the Week: Blue Chair Bay on Wall Street Journal

Blue Chair Bay Rum

How it came to be As WSJ’s resident spirits guru, and thus a major influencer, Charles Passy was among our top targets from the moment we started working with Kenny Chesney-owned Blue Chair Bay Rum. His stories can walk the line between the pleasure of imbibing and the business of spirits – ideal for reaching […]

Global Creativity on Full Display at Holmes Summit

Last month’s Holmes PR Summit in Miami was billed as a global affair, and in four days packed with worthwhile discussions spanning big data to local relevance, it was indeed the conference’s global perspective that I found most energizing. It’s just too easy to adopt the attitude that the communications world revolves around the U.S., […]

BuzzFeed, Funny or Die and Other Content Marketing Masters: Go Visual For Big Impact

BuzzFeed, Funny or Die and Other Content Marketing Masters: Go Visual For Big Impact

A thousand words? That picture is now worth a million words. That was my biggest takeaway from a conference bursting with them: the Council of Public Relations Firms’ annual Critical Issues Forum on October 24, which took a deep dive into content creation and marketing. Wading through the event’s Twitter stream (#contentfrenzy), I was far […]

Defining America’s Dining Future

Defining America’s Dining Future

What will be on the menu and on our plates in five years – and for that matter, decades from now?  That question is at the core of an ambitious initiative recently launched by The Culinary Institute of America and the Harvard School of Public Health. The program, dubbed Menus of Change, aims to do […]

360PR is on the move in NYC!

360PR New York PR Firm

Our fast-growing New York circle has moved downtown to 180 Varick Street, right in the heart of the city’s new agency and media district…a  veritable creativity central.  Viacom, Saatchi & Saatchi and Wieden & Kennedy are just a few new neighbors worth noting.   Along with some awesome foodie joints like Blue Ribbon. Our creative and […]

Invaluable Reminders, Courtesy of PRWeek: Part Two

PRWeek Confrence

Last time, we dug into three invaluable, big-picture takeaways from last month’s annual PRWeek Conference, all relating to culture. Now let’s take a look at three practice-oriented learnings that emerged from the conference, all ready-to-use: – “Player-Coach” is the new model for senior agency leadership – Marrying content with the right social and digital channels […]

Invaluable Reminders, Courtesy of PRWeek: Part One

PRWeek Logo

PRWeek’s annual conference this month reminded me how healthy getting away for a day can be. Kind of like hitting reset — with benefits — as some of the world’s top marketers and communications leaders made what can look so hazy crystal clear, and, if only for a moment, beautifully simple. The learnings were so […]

At The Corner of Reputation and Brand

Photo Credit: Council of Public Relations Firms

For a car nut PR guy, it was a pinch me moment: the top comms executives from Ford, GM, Toyota and Nissan, all assembled on one stage, trading friendly(ish) barbs over whose hybrids were greener, whose muscle cars brawnier, and whose road back from financial peril more noble.  But you didn’t need a Motor Trend […]