Global Creativity on Full Display at Holmes Summit

Global Creativity on Full Display at Holmes Summit

Last month’s Holmes PR Summit in Miami was billed as a global affair, and in four days packed with worthwhile discussions spanning big data to local relevance, it was indeed the conference’s global perspective that I found most energizing. It’s just too easy to adopt the attitude that the communications world revolves around the U.S., […]

BuzzFeed, Funny or Die and Other Content Marketing Masters: Go Visual For Big Impact

BuzzFeed, Funny or Die and Other Content Marketing Masters: Go Visual For Big Impact

A thousand words? That picture is now worth a million words. That was my biggest takeaway from a conference bursting with them: the Council of Public Relations Firms’ annual Critical Issues Forum on October 24, which took a deep dive into content creation and marketing. Wading through the event’s Twitter stream (#contentfrenzy), I was far […]

Defining America’s Dining Future

Defining America’s Dining Future

What will be on the menu and on our plates in five years – and for that matter, decades from now?  That question is at the core of an ambitious initiative recently launched by The Culinary Institute of America and the Harvard School of Public Health. The program, dubbed Menus of Change, aims to do […]

At The Corner of Reputation and Brand

Photo Credit: Council of Public Relations Firms

For a car nut PR guy, it was a pinch me moment: the top comms executives from Ford, GM, Toyota and Nissan, all assembled on one stage, trading friendly(ish) barbs over whose hybrids were greener, whose muscle cars brawnier, and whose road back from financial peril more noble.  But you didn’t need a Motor Trend […]