Engaging Moms: From Jewel to Apps Mom and Dad Share

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The M2Moms conference is always a great event, with fresh research, case studies and actionable insights – and this year was no exception. Topics ranged from engaging mom advocates to generate peer-to-peer recommendations, to leveraging mom-created content for native advertising. Grammy-winner Jewel was in the house discussing brands she’s partnered with, including Fisher-Price with whom […]

For Moms, It’s All About the Memories

For Moms, It's All About...

With a constant connection to multiple screens, families are often spending more time interacting with online friends and communities and less time enjoying their friends and family “IRL” (that’s social networking short-hand for “in real life”). According to Yahoo’s recent study, “Brave New Moms: Navigating technology’s impact on family time,” moms report living a “hectic” […]