Video Game Publishers Reach Millions via YouTubers, Other Influencers

MarkMeredith

360PR’s Meredith Gandy (San Francisco) and Mark Nolan (Boston) at the Game Marketing Summit. Now in its tenth year, the Game Marketing Summit in San Francisco is a gathering of some of the best minds in video game marketing today. GMS is a celebration of this fantastic industry, and aims to, in their own words, […]

How Digital Is Defining Your Brand Moment

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Melanie Nayer, VP of Digital Strategy, 360 Public Relations We live in moments. What’s trending today is gone tomorrow, replaced with countless new conversations. Blink, and you might have missed a tweet, a post, a picture or even a mention of your brand. Brand marketers must be nimble, living in the moment with consumers, but […]

WellPet Taps 360 Public Relations for Pet Parent Campaign

WellPet Taps 360 Public Relations for Pet Parent Campaign

BOSTON - 360 Public Relations has been selected by WellPet to promote their premium natural pet food brands, including Wellness®, Old Mother Hubbard®, Holistic Select® and Eagle Pack®. The agency will also help WellPet communicate the company’s efforts to support pets in need. “We were impressed with 360PR’s expertise in natural foods and their integrated approach to engaging and educating the growing number of […]

360 Public Relations Wins 21 Awards For Consumer Brand Work

PRNewswire – 360PR client campaigns were recognized with 21 different awards in 16 categories at the 2014 Publicity Club of New England Bell Ringer Awards.  360PR was recognized for outstanding work in product publicity, creative media, special events, web site, online publishing and other consumer PR, digital and social media categories. Two of the agency’s campaigns for clients were […]

EVP Rob Bratskeir Makes a Case for Social Amplification in PRWeek

360PR’s Executive Vice President Rob Bratskeir shares his thoughts on making the most of earned media – before, during and after a campaign. Read PRWeek’s “Social amplication: The case for PR firms”

Blogging Inside and Out for Search and Other Brand Benefits

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Last week, I had the privilege of helping to coordinate an event with the Publicity Club of New England, welcoming a diverse group of experts to our Boston office to discuss “The Evolving Relationship of Brands and Bloggers.”  Moderated by 360PR’s Laura Tomasetti, the panel included Dave Charest, Senior Manager of Content & Social Media […]

Mom 2.0: Better than Ever for Brands & Bloggers

Dove Booth

Last week I had the privilege of traveling to Atlanta and attending one of the premier mom blogging conferences, the Mom 2.0 Summit. Billed as an open conversation between moms, marketers and media, this conference draws 500+ influencers, including thought leaders such as Heather Armstrong of Dooce, Liz Gumbinner of Mom 101, and Kristen Howerton […]

360PR CEO Laura Tomasetti Lends Insights on Consumer Marketing to PRWeek

Our CEO Laura Tomasetti shares her thoughts with PR Week on the role of consumers in the success of a marketing campaign. Read PR Week’s “The Consumer Marketing Campaign of the Year goes to…the consumer”

360 Public Relations Expands Reach, Adding D.C., San Francisco

BOSTON - Coming off another year of strong growth, consumer specialist agency 360 Public Relations is expanding its reach for clients, opening a Washington, D.C. office, and announcing plans to open a Bay Area office this summer, with key team members already in place in both markets. Caitlin Chalke, a native Washingtonian, has been named Director of 360PR’s D.C. office. […]

360 Public Relations Named AOR for Yasso® Frozen Greek Yogurt

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BOSTON -Yasso®, the fast-growing, better for you brand of frozen Greek yogurt bars, has selected 360 Public Relations as its first public relations agency of record, following a competitive review. Distributed nationally at food retailers and specialty shops, Yasso products use only natural ingredients, rBST-free dairy and REAL Greek yogurt. “We’re excited to add 360PR’s expertise in natural […]

Hit of the Week: Must-see TV Presents Opportunity for Food, Drink and Conversation

Nasoya Asparagus Rolls

How it came to be Legions of fans were eagerly anticipating this month’s premiere of Season 4 of PBS’ hit series Downton Abbey.  As a way to celebrate the return of the Crawleys into American households, 360PR served up simply splendid home viewing party ideas to media, complete with recipes featuring several of our food […]

360PR Named Public Relations Agency Of Record By Blue Chair Bay Rum

360PR Named Public Relations Agency Of Record By Blue Chair Bay Rum

Fast-growing rum brand created by award winning singer-songwriter Kenny Chesney taps agency’s expertise in adult beverages, lifestyle marketing and retail NEW YORK - 360PR has been selected as public relations agency of record by Blue Chair Bay, the fast-growing rum brand poised to become one of the most successful spirits launches by an independent company, measured by […]

360PR CEO Laura Tomasetti Describes Boston for PRWeek’s Regional Spotlight

In PRWeek’s Regional Spotlight, our CEO Laura Tomasetti describes Boston as a talent-rich market with a wealth of entrepreneurial consumer brands that’s creating opportunities for the region’s agencies. And she shares her favorite spots to take clients… Read PRWeek’s “Spotlight: Boston”    

Hit of the Week: Making the Meep! one of this holiday season’s hottest kid tablets

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Our Entertainment & Electronics Team has launched 11 products in the past 12 weeks, with an impressive lead-up to the all-important holiday shopping season for many of our clients. While the bulk of holiday gift lists, segments and related stories and conversation are still about a month away, 360PR’s Sheila Tayebi got an early jump […]