Latest Insights

Tips for Managing a Crisis Communications professionals are in the business of building, maintaining and protecting relationships with stakeholders and a positive reputation for the brands and organizations we represent. But even on our best days, we can’t predict when a crisis will happen. When it does, we need to be ready. Thinking Digital Where […]

Video Game Publishers Reach Millions via YouTubers, Other Influencers

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360PR’s Meredith Gandy (San Francisco) and Mark Nolan (Boston) at the Game Marketing Summit. Now in its tenth year, the Game Marketing Summit in San Francisco is a gathering of some of the best minds in video game marketing today. GMS is a celebration of this fantastic industry, and aims to, in their own words, […]

Digital Comms Advice from Starbucks, Twitter and United Nations Foundation

360PR’s Meredith Gandy (San Francisco) and Lauren von Glahn (New York) at the In2 Summit

360PR’s Meredith Gandy (San Francisco) and Lauren von Glahn (New York) at the In2 Summit. Innovation and engagement were the top themes at this year’s The Holmes Report In2 Summit, where a stellar line-up of PR and digital leaders from some of the world’s most digitally-savvy companies shared their challenges, successes and predictions for the […]

How Digital Is Defining Your Brand Moment

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Melanie Nayer, VP of Digital Strategy, 360 Public Relations We live in moments. What’s trending today is gone tomorrow, replaced with countless new conversations. Blink, and you might have missed a tweet, a post, a picture or even a mention of your brand. Brand marketers must be nimble, living in the moment with consumers, but […]

A 360PR Curated Guide to Celebrating the Season

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In the spirit of the season, 360PR is excited to share our holiday guide – a curated collection of tips and tricks highlighting some of our favorite products and brands we’ve had the privilege of working with throughout the year. Featuring everything from quick and easy recipes and DIY gift ideas, to family friendly activities, […]

PRSA Boston’s The Digital Agency

PRSA Boston’s The Digital Agency, An inside look at how agencies manage the digital world

An inside look at how agencies manage the digital world More digital work is the norm for PR agencies big and small these days. From content & community management for social channels to responsive web design, as the digital space grows, so do the number of digital specialists and services being provided by agencies. This […]

WellPet Taps 360 Public Relations for Pet Parent Campaign

WellPet Taps 360 Public Relations for Pet Parent Campaign

BOSTON - 360 Public Relations has been selected by WellPet to promote their premium natural pet food brands, including Wellness®, Old Mother Hubbard®, Holistic Select® and Eagle Pack®. The agency will also help WellPet communicate the company’s efforts to support pets in need. “We were impressed with 360PR’s expertise in natural foods and their integrated approach to engaging and educating the growing number of […]

Social Success – and ‘Crossroads’ – at #PRSABos Social Summit

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I was excited to attend the recent Social Media Summit hosted by the Boston PRSA chapter at Bentley University. The summit kicked off with keynote speaker Victor Lee from Hasbro, who captivated the audience with his passion, enthusiasm, and candid reminders that social media has completely upended the way we used to do things. Lee […]

360 Public Relations Wins 21 Awards For Consumer Brand Work

PRNewswire – 360PR client campaigns were recognized with 21 different awards in 16 categories at the 2014 Publicity Club of New England Bell Ringer Awards.  360PR was recognized for outstanding work in product publicity, creative media, special events, web site, online publishing and other consumer PR, digital and social media categories. Two of the agency’s campaigns for clients were […]

EVP Rob Bratskeir Makes a Case for Social Amplification in PRWeek

360PR’s Executive Vice President Rob Bratskeir shares his thoughts on making the most of earned media – before, during and after a campaign. Read PRWeek’s “Social amplication: The case for PR firms”

Blogging Inside and Out for Search and Other Brand Benefits

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Last week, I had the privilege of helping to coordinate an event with the Publicity Club of New England, welcoming a diverse group of experts to our Boston office to discuss “The Evolving Relationship of Brands and Bloggers.”  Moderated by 360PR’s Laura Tomasetti, the panel included Dave Charest, Senior Manager of Content & Social Media […]

Mom 2.0: Better than Ever for Brands & Bloggers

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Last week I had the privilege of traveling to Atlanta and attending one of the premier mom blogging conferences, the Mom 2.0 Summit. Billed as an open conversation between moms, marketers and media, this conference draws 500+ influencers, including thought leaders such as Heather Armstrong of Dooce, Liz Gumbinner of Mom 101, and Kristen Howerton […]

Appealing to a Wider Audience: The Digital Reinvention of Forbes

Last week I sat in on a panel featuring the editors of Forbes magazine, which included Deborah Jacobs (Personal Finance), Maggie McGrath (Personal Finance for Millennials/Breaking Market News) and Frederick Allen (Leadership). During the course of the discussion, they touched on the evolution of Forbes and how the editorial expansion is meeting the needs and […]

360PR CEO Laura Tomasetti Lends Insights on Consumer Marketing to PRWeek

Our CEO Laura Tomasetti shares her thoughts with PR Week on the role of consumers in the success of a marketing campaign. Read PR Week’s “The Consumer Marketing Campaign of the Year goes to…the consumer”