We just distributed the latest issue of the 360PR MomSquad Trendletter, with highlights from the Marketing to Moms Conference and a look ahead at how moms will be shopping this holiday season. The operative word there is “how” not “if.”
Everything we’re hearing tells us that moms will be shopping, though later than past years and on the hunt for deals, according to Mommies with Style’s Whitney Wingerd, a contributor to our MomSquad Trendletter. Retailers like Wal-Mart and K-Mart are priming moms to expect deep discounts. One of the interesting findings of a new Silver Stork Research survey of 1,600 moms is that 9 out of 10 of moms who plan to shop online say they will watch for sales and coupons to make their holiday budgets go farther.
And moms shopping online will be clicking around more than holidays past. Increasingly Internet savvy, moms they say they’re not wedded to one e-commerce site and will be searching several to find the best gifts and deals for their families. You can read other highlights from Silver Stork’s report in the Trendletter.