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What “Best Agency to Work For” Means for Clients

360PR: Best Agency to Work For

We were honored to be named the Best Small Agency to Work For at the 2013 SABRE Awards last week. We’ve long prided ourselves on creating and investing in a culture that’s rewarding – and just plain fun – for our employees to come to every day. But what does such an honor mean to […]

Connecting with Moms Offline

Emily Roach

360PR MomSquad® Playtime Spotlight – With Toy Fair taking place this month, we’ve been busy talking to MomSquad members about what’s new and important to parents at playtime – and how brands are breaking through to moms. By Emily Roach Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers […]

Moms Want Toys that “Do More”

Kinect Sesame Street TV

By Amanda Henson Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers and Their Audiences Connecting with Moms Offline Recognizing the ‘Mom’ in Mom Blogger Download Printable PDF Version The 360PR MomSquad® is a national network of influencer-moms who imbue client campaigns with the latest insights to reaching and […]

At The Corner of Reputation and Brand

Photo Credit: Council of Public Relations Firms

For a car nut PR guy, it was a pinch me moment: the top comms executives from Ford, GM, Toyota and Nissan, all assembled on one stage, trading friendly(ish) barbs over whose hybrids were greener, whose muscle cars brawnier, and whose road back from financial peril more noble.  But you didn’t need a Motor Trend […]

The Mom Next Door: Moms Make And Trust In-Person Recommendations More Than Social Media

See the full study at www.360pr.com/momnextdoor

CHICAGO, Oct. 23, 2012 – Cracking the word-of-mom code is the Holy Grail for brands marketing to moms today.  But who’s more influential – the Facebook mom or the mom chatting up other moms at school drop-off?  According to The Mom Next Door:  How and Why Moms Make Recommendations, a new study released today at the M2Moms […]

Millennials: Feeling Good, Digitally-Driven

Millennials: Feeling Good, Digitally-Driven

Held in New York City last week at the Hard Rock Café in Times Square, Share.Like.Buy. Marketing + Millennials was a 2-day conference featuring over 20 speakers from influential companies and media brands including MTV, Krispy Kreme, Unilever, Huffington Post and Comedy Central. 80 million strong with a combined spending power of over $500 billion annually, U.S. […]

Bloggers Spring Forward at New Springboard Conference

Springboard Conference

I had the opportunity to attend a new conference for bloggers in the Northeast over the weekend – Springboard – and I was reminded why I enjoy blogger conferences so much: the energy!  While many industry conferences and trade shows have grown sleepy over the years, the buzz at blogger conferences has never been louder […]

BlissDom 2012 – Bigger than Ever

By Caitlin Melnick Last week’s BlissDom proved to be the biggest yet for the five-year-old conference. Held in Nashville, Blissdom 2012 was a fantastic opportunity for bloggers and brands to come together to learn from each other and be inspired in some pretty blissful ways! The golden thread woven through the conference was “Do Good, […]

The Shopping Mom’s Mindset

amily budget aside for a moment, moms are continuing to shop. There’s no way around the weekly groceries and I still have to fight my way through the masses when shopping for shoes, the latest Apple device and for any number of things at Target (at least when I’m not shopping online). So how can brands be sure they’re top of “the list” when mom goes shopping?

Social Media: From Layer to Leader

Many brands have been leveraging social media as part of their communications strategy for several years now.  But our thinking about how to use social media has evolved tremendously, especially during the past 12 months.  And it’s not just the digital natives who get it. The most senior-level marketers, with 20, 30, or more years […]

10 Minutes with…Mike Rush

In 360PR’s 10th year, we are celebrating by sharing some of the things we’ve learned along the way in a “10 minutes with…” series featuring interviews with our practice leaders! Last time we chatted with the Account Director of our Parenting practice, Caroline Pierce.  Now we’ve sat down with Mike Rush, Account Director of our […]

10 Minutes with…Caroline Pierce

In 360PR’s 10th year, we are celebrating by sharing some of the things we’ve learned along the way in a “10 minutes with…” series featuring interviews with our practice leaders! Last time we chatted with SVP of our Healthy Living  practice, Victoria Renwick. Now we’ve sat down with Caroline Pierce, Account Director of our Parenting […]

Corporations Still Slightly Behind the Curve w/ Social Media Adoption

Some of the smartest minds in social media gathered recently at the Society of New Communications Research (SNCR) Symposium at Harvard for a discussion of the group’s latest research findings. This is my third year attending the event and it has been hugely interesting to see the progression of each of SNCR’s studies. A couple […]